Quotes About Communication

What do you want your marriage to look like?" he repeated. I'd never thought about it. I'd spent countless

El plan crea claridad Los planes pueden adoptar las formas más variadas, pero todo plan eficaz hace una de estas dos cosas: o bien clarifica cómo puede alguien hacer negocios con nosotros, o bien elimina la sensación de riesgo que pueda experimentar alguien al considerar si invierte en nuestros productos o servicios. ¿Te acuerdas del mantra «Si confundes, pierdes»?

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.

The point is this: if you don't tell somebody how you can help them survive, they will set you aside—or worse, discard you.

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

If they don't, people will not listen.

How Do You Get Past a Person's Curiosity Filter?

The more simple and predictable the communication, the easier it is for the brain to digest.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

Tell Your Customer Everything They Get For some customers, the bottom line question

Be Specific. Be Visual. The biggest mistake people make when it comes to writing their value proposition is they aren't specific enough.

The bottom of this e-mail contained our client's logo, their one-liner, and a phone number in case anyone was ready to place an order.

The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.

Does Your Header Pass the Grunt Test?

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Could that caveman grunt the answer to these three questions:         1.    What do you offer?         2.    How will it make his customer life better?         3.    What does he need to do to buy it?

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

Everybody wants to be taken somewhere. If we don't tell people where we're taking them, they'll engage another brand.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

By talking about the problems our customers face, we deepen their interest in everything we offer.

If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.

Remember, customers want to know where you can take them. Unless you identify something they want, it's doubtful they will listen.

The most powerful tool any of us can use to magically open doors is a one-liner.