Quotes About Communication

the stuff you share on a first date should be short, enticing, and exclusively customer-centric.

After three more e-mails like this, our client included an e-mail that contained an offer and a call to action.

The danger with using too many words is that your statement may open up too many story loops.

All experienced writers know the key to great writing isn't in what they say; it's in what they don't say. The more we cut out, the better the screenplay or book.

About every third or fourth e-mail in a nurturing campaign should offer a product or service to the customer.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

Don't Get Cute or Clever Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.

A GOOD OFFER AND CALL TO ACTION E-MAIL Similar to the nurturing e-mail, the offer and call-to-action e-mail aims to solve a problem. The only difference is that the solution is your product and a strong call to action has been inserted.

Many companies confuse branding with marketing, and this confusion is costing them millions.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

If you confuse, you'll lose.

while marketing puts the right words together to pique a customer's interest and close the deal.

Instead, we hear statements like "Make migraines a memory" or "Fuel efficiency for the future" or "Rain ought to stay on the outside of your house!" None of those cute and clever statements will sell anything.

Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.

You should enlighten your customers about how your product works to solve their problem.

What we think we are saying to our customers and what our customers actually hear are two different things.

When stating the solution to your customer's problem do three things:         ââ'¬Â¢  Connect the solution directly to the problem.         ââ'¬Â¢  Close the story loop.         ââ'¬Â¢  Avoid using cute and clever language as a substitute for clarity.

Exercise Talk about your solution to the problem you just stated. Example from the StoryBrand one-liner: At StoryBrand we've created a communication framework that helps people clarify their message.

If we want to connect with customers, we have to stop blasting them with noise.

StoryBrand we have a mantra: "If you confuse, you'll lose.

How long will we last if we keep talking about aspects of our products our customers don't care about?

In this section of your website, you're going to clearly express empathy and demonstrate authority (or competency).

Don't Be Passive-Aggressive