Quotes About Advertisers

As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.

The enhanced features of our ad products would require sufficient understanding from our sales force, advertisers, and agencies. To facilitate this, we have held multiple training sessions internally and road show events externally.

Advertisers are very wary of ideological media.

We need to support the media by subscribing to newspapers and magazines and supporting their advertisers to stay in business. And we need to be less greedy and allow journalists to take the time to pull the story together.

With public television, they're making things that aren't driven by advertisers. They're one of the only platforms where we can really mine for truth.

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.

As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.

Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.

So far, many of these giants seem to have adopted the business model of "attention merchants."2 They capture our attention by providing us with free information, services, and entertainment, and they then resell our attention to advertisers.

Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.

For instance, new forms of media have enhanced the age-old ability of politicians and others to play on our emotions, in ever subtler and more sophisticated ways. Advertisers bombard us with highly effective subliminal messages.

But perfectly personal advertising is a dream of advertisers, not of customers.

What consumers have to understand is that "free" services on the Internet are never really free. As Reputation.com's CEO Michael Fortik told me, the business models of supposedly free social networks like Facebook is the sale of our information to their advertisers. We, the producers of data on the free network, are its product rather than its friend or partner.

What if in a permission-based structure, you could decide if you wanted to provide value to advertisers or to political groups? Or, for instance, share your medical data for cancer research? All those options should be available for an individual to make.

Google pays advertisers based not just on payment per click but also by number of clicks. The interplay between the two sets the prices, so a government-regulated price for 'equal access' might be difficult to set.

In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.

Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out.

When a television show like 'Scandal' becomes the biggest show in recent history, suddenly advertisers and networks want to jump on that. And what it's showing is that people want to see diversity.

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio in fact it pays the bills.

Not literature alone, but society itself is wormed and rotten when language ceases to be respected not merely by advertisers and politicians, but by persons of learning and authority.

The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.