Quotes About Advertisers

What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies as partners, do not see any relationship between their poor brand performance and the commoditization of agency services and fees.

Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific responsibilities and roles, each of them committed to finding successful, results-generating marketing paths for the advertisers' brands.

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.

The pilot episode of Bayou Brethren was a major disappointment, the visual appeal of high-def hog shit having been overestimated by a network vice president who was summarily promoted to a more harmless position. The new network vice president in charge of the project felt the brothers needed a more esoteric vocation to distract from their unappealing personalities, a view shared by potential advertisers who had screened the off-putting pilot.

A lot of advertisers lined up to throw money at this stuff because they were caught up in the hysteria about the Web. But now they want to know how you make money selling a 1.59 bottle of dish detergent on the World Wide Web.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers.

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

Women's magazines for over a century have been one of the most powerful agents for changing women's roles, and throughout that time—today more than ever—they have consistently glamorized whatever the economy, their advertisers, and, during wartime, the government, needed at that time from women.

But nevertheless, no man who seeks liberation and light in solitude, no man who seeks spiritual freedom, can afford to yield passively to all the appeals of a society of salesmen, advertisers and consumers.

Day's innovation was to realize that his readers could become his product and the advertisers his customers. His goal became to sell as many minutes of his readers' attention as possible to the advertisers.

It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies and buy all of this stuff.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Advertisers want to get to mobile, and they don't want banner ads.

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Freedom of the press in Britain is freedom to print such of the proprietor's prejudices as the advertisers don't object to.

Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks—call it the pleasure receptor for our visual cortex—and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks.

Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks—call it the pleasure receptor for our visual cortex—and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty,

When they put out the sales brochure when we eventually went to series, they carefully rounded Spock's ears and made him look human so he wouldn't scare off potential advertisers.

Large corporate advertisers on television will rarely sponsor programs that engage in serious criticisms of corporate activities, such as the problem of environmental degradation, the workings of the military-industrial complex, or corporate support of and benefits from Third World tyrannies.