Quotes About Impact

You are wired like you and I am wired like me. The more fully we live into ourselves, the more impact we will have. Acting may get us the applause we want, but taking a risk on being ourselves is the only path toward true intimacy. And true intimacy, the exchange of affection between two people who are not lying, is transforming.

Here's a thing I've noticed: the greatest leaders, the ones who impact the world the most, are somehow able to turn the other cheek. It's as though they believe so solidly in love, so robustly in forgiveness, they have the ability to forgive and even love those who attack them.

In business, if we don't communicate clearly, we shrink.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

And they should be able to answer these questions within five seconds of looking at our website or marketing material:

I'm starting to wonder if the whole point of life is to be thankful and to live in such a way others are thankful for theirs as well.

If you flatter somebody it will go to their heads. If you love them it will go to their hearts.

The day you stop losing sleep about your own success and start losing sleep over your customers' success is the day your business will start growing again.

If you want to be remembered, associate your product or service with the solution to a problem.

As silly as it sounds, I realized, late that night, that other people had feelings and fears and that my interactions with them actually meant something, that I could make them happy or sad in the way that I associated with them. Not only could I make them happy or sad, but I was responsible for the way I interacted with them.

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

Translation: they wanted him to sell junk food to diabetics.

we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain.

If they don't, people will not listen.

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no point should we be able to pause a movie and be unable to answer three questions: 1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

Does Your Header Pass the Grunt Test?

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

mystorybrand.com

The most powerful tool any of us can use to magically open doors is a one-liner.

Question 2: How Will It Make Your Customer's Life Better?

The danger with using too many words is that your statement may open up too many story loops.

If somebody buys what you offer, how will it make their lives better?