Quotes About Impact

For clarity and brevity's sake, you'll have to choose the one most significant way your client's lives will improve, and trust that choosing one will be remembered while listing many would be forgotten.

Is there a deeper story your brand contributes to? Can your products be positioned as tools your customers can use to fight back against something that ought not be?

Story is similar to music. A good story takes a series of random events and distills them into the essence of what really matters.

Now that you've established the first three sections as a positive, negative, and then positive movement in the story, your customers are likely hooked.

If you aren't telling a good story, nobody thinks you died too soon; they just think you died.

Instead, we hear statements like "Make migraines a memory" or "Fuel efficiency for the future" or "Rain ought to stay on the outside of your house!" None of those cute and clever statements will sell anything.

not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

If we want to connect with customers, we have to stop blasting them with noise.

StoryBrand we have a mantra: "If you confuse, you'll lose.

Financial Advisor: "A Plan for Your Retirement" College Alumni Association: "Leave a Meaningful Legacy" Fine-Dining Restaurant: "A Meal Everybody Will Remember" Real Estate Agent: "The Home You've Dreamed About" Bookstore: "A Story to Get Lost In" Breakfast Bars: "A Healthy Start to Your Day

leaders who think the story of life is all about them may achieve temporary successes but are usually remembered in history's narrative as a villain.

Let's say you're driving down the street and see a random company logo on a billboard with giant words that say "save time, save money." If you didn't know what the product did or what problem the product solved, would that mean anything to you? No!

People want to be involved in a story that is larger than themselves.

I wondered if when we take Christian theology out of the context of its narrative, when we ignore the poetry in which it is presented, when we turn it into formulas to help us achieve the American dream, we lose its meaning entirely, and the ideas become fodder for the head but have no impact on the way we live our lives or think about God. This is, perhaps, why people are so hostile toward religion.

Most brands make what I call an invisible first impression. It's not that they make a bad first impression—but it's also not a good first impression. It's just invisible.

A good story takes a series of random events and distills them into the essence of what really matters.

Calls to action like "Learn more," "Find out about us," "Curious?" or "Our Process" are weak and confusing.

ONLY A FEW TIMES IN OUR LIVES DO WE GET TO know, in the moment, the impact of the moment itself.

People are wondering how you can make their lives better, and we're going to show you how to tell them in such a way that they will want to engage with your brand.

I'd say more than 50 percent of all advertising makes this mistake. They create invisible ads that nobody reads or cares about.

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER

Repeating the same language in the same way in your one-liner, landing page, emails, and direct sales letters helps you brand yourself into your customer's mind.

La narrativa que sale de una empresa (y, de hecho, también la que circula internamente por ella) debe ser clara. En una historia, el público debe saber en todo momento quién es el héroe, lo que quiere el héroe, a quién tiene que derrotar el héroe para conseguir lo que quiere, la tragedia que se producirá si el héroe no gana y el acontecimiento maravilloso que se producirá en caso contrario.

The key to going viral is to give people something very simple to think about and say regarding your products or services.