Quotes About Impact

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

There are times in a man's life when he says things he will never be able take back. It's true words can have a physical impact on somebody. A person can concuss with their words. Words can snap as fast as a trap in the woods and leave a victim to writhe for weeks.

I'm talking about practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.

We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

The separation of truth from reason is a dangerous game. I think ideas have to sink very deeply into a person's soul, into their being, before they can effect change.

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon.

What is it costing your clients to not do business with you?

How much is a confusing message costing you every day? How many customers are bouncing from your website? How many people are ignoring your brand? How many customers are you losing to the competition?

when we explain what we do using a tiny short story, people pay attention.

THE ONE MARKETING PLAN YOU WILL NEVER REGRET

Why? Because story is a trustworthy guide. And if there are not stakes in a story, there is no story.

What if the story of our lives is less about what we build and more about who we build up?

Your website is not a place for you to celebrate yourself. Your website is a place where you sell your customer a product that solves their problem and makes their lives better.

We definitely want to include negative stakes on our website, but don't overdo it. When we get too negative, our customers will begin to tune us out.

The more fully we live into ourselves, the more impact we will have. Acting may get us the applause we want, but taking a risk on being ourselves is the only path toward true intimacy. And true intimacy, the exchange of affection between two people who are not lying, is transforming.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

By the time you're finished you will have a completed wireframe you can take to your designer. No more wasting money on beautiful websites that don't impact sales.

And remember: simple, clear messages that are relevant to your customers result in sales.

the most powerful tool we can use to organize information so people don't have to burn very many calories is story.

the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

In fact, at StoryBrand we have a mantra: "If you confuse, you'll lose.

will pay attention to the role of stories [and] myths . . . .

It's the outsiders who change the world.

Sex, no matter how explosive and emotional, was just sex after all, at least until someone said or did something to make it more than that