Quotes About Impact

Y, recuerda: los mensajes sencillos y claros que son relevantes para tus clientes producen ventas.

It is when people do not allow God to show up through them, she realized, that the world collapses in on itself.

A one-liner is a new and improved way to answer the question "What do you do?" It's more than a slogan or tagline; it's a single statement that helps people realize why they need your products or services.

HERE'S HOW TO CREATE YOUR ONE-LINER The one-liner is composed of three parts—the problem, the solution, and the result. Let's take a look at what you need to do to create a home run one-liner. The structure:

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

Así pues, ¿cómo ofrecer sentido a nuestros clientes potenciales? De manera no muy diferente a como les brindamos la oportunidad de ser generosos, lo que hacemos es invitarlos a participar en algo que es más grande que ellos mismos. Un movimiento. Una causa que promover. Una lucha valerosa contra un malo real, ya sea de carne y hueso o una filosofía perjudicial.

If you get the header of your website right, you're 50 percent done with your website.

Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.

2.    The success should be about your customer, not your company.

We even recommend a status-associated title for the nonprofit brands we work with. People will be much more likely to donate if they know they are an "Anchor Donor" and even more likely if they get special privileges like updates from the founder or access to other anchor donors at fund-raisers.

La esencia del branding es crear mensajes sencillos y relevantes que se puedan repetir una y otra vez, de manera que podamos «dejar nuestra marca» en la consciencia del público.

What problem do you solve for customers? What will your customer's life look like if they buy your product? What consequences does your product help customers avoid?

The larger point here is simple: the day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing again.

nobody will listen to you if your message isn't clear

If there is nothing at stake in a story, there is no story. Likewise, if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

ARTICLE THAT SAID in the next five years we will become a conglomerate of the people we hang out with. The article went so far as to say relationships were a greater predictor of who we will become than exercise, diet, or media consumption.

Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end.

we must show people the cost of not doing business with us.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

A good movie has memorable scenes, and so does a good life.

all of us are living stories, and those stories teach other people to live stories.

what our stories are about matters, not just for us but for the world.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

If a positive scene followed by a negative scene is how enthralling movies work, then why not follow the same formula on our website?