Quotes About Impact

I think most people have it upside down. Being charismatic doesn't make you a leader. Being a leader makes you charismatic. There

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone.

Marketing is one of our greatest callings. It's the work of positive change.

Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything.

You can keep waiting to get plucked from obscurity, or you can learn how to champion your project one person at a time.

We seek out experiences and products that deliver more value, more connection, and more experience, and change us for the better.

The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.

Great teachers are precious. Lousy teachers cause damage that lasts forever. We need to reorganize our schools to free the great teachers from tests and reports and busywork, and to expel the lousy

Sure, ideas that spread, win, but ideas that don't get spoken always fail.

ASSOCIATE WITH WINNERS Four groups of people will dramatically influence how your business evolves: » Customers » Employees » Vendors » Peers Line yourself up with the wrong people in each category and, like a poorly created bonsai tree, your business will grow up twisted and misshapen.

Real change rarely comes from the front of the line. It happens from the middle or even the back. Real change happens when someone who cares steps up and takes what feels like a risk. People follow because they want to, not because you can order them to.

The mistake that's so easy to make is to get greedy as you choose your hive, to say, "this product is for everyone" or "anyone can benefit from this idea." Well, there are seven billion people on the planet, so it's unlikely your comment is correct; even if it is, there's little chance that a virus would spread across a hive that big.

Bullet points are not the point.

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

Emotional labor is the task of doing important work, even when it isn't easy. Emotional

Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

Because frequency is free in an online permission program, and much more effective offline, the marketer has the luxury of riding the impact curve up without a matching cost curve.

Marketers make things better by making change happen.

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.

It's hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you're doing something wrong.

FIVE QUESTIONS If we knew the right answer, would that be enough to solve our problem? Which edges are working for unrelated organizations? Could we get closer to the edge? How do we make our product or service public, not private? Is it really remarkable?

When you meet someone, you need to have a superpower.

A very good senior programmer (who might get paid $200,000) gets paid about the same as a great programmer, who delivers $5 million worth of value for the same price. That's enough of a difference to build an entire company's profit around. Do it with ten programmers and you're rich.

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.