Quotes About Impact

Whether something is remarkable isnt up to you, the creator. You can do your best, but the final decision is up to your user, not you.

Marketing is not a battle, and it's not a war, or even a contest Marketing is the generous act of helping someone solve a problem. Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coercion. It's a chance to serve, instead.

Leadership, on the other hand, is about creating change that you believe in.

Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.

What we choose to market is up to us. If the change you seek to make can't be talked about, perhaps you should find a different change worth making.

The job is not the work.

It's easy to get confused in our quest to build something that matters.

headliners.

The way we make things better is by caring enough about those we serve to imagine the story that they need to hear. We need to be generous enough to share that story, so they can take action that they'll be proud of.

Work that matters for people who care is the shortest, most direct route to making a difference.

Those who seek out discomfort are able to make a difference!

When you meet someone, you need to have a superpower. If you don't, you're just another handshake. It's not about touting yourself or coming on too strong. It's about making the introduction meaningful.

The passion wasn't in making the money—it was in making a difference, solving a problem, creating a change that would help millions.

Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can. How

It's time to do something else with marketing. To make things better. To cause a change you'd like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, "Who can you help?

The challenge for most people who seek to make an impact isn't winning over the mass market. It's the micro market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone.

I hope that's not so simple that it gets ignored, because it's important. It's such an effective idea that it saves children's lives every day. All the Sternins did was find the mom with the healthy kids. And then they helped the others in the village notice what she was doing. They gave that mom a spotlight, encouraging her to keep it up and, more important, encouraging others to follow her lead.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.

Now, instead of asking, "How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff . . . ?" you can ask, "What change do I seek to make?

Your most generous and insightful work needs help finding the people it's meant to serve. And your most successful work will spread because you designed it to.

The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What's the minimum number of people you would need to influence to make it worth the effort?

Stop settling for what's good enough and start creating art that matters

128. Intentional Action Has a Few Simple Elements Determine who it's for. Learn what they believe, what they fear, and what they want. Be prepared to describe the change you seek to make. At least to yourself. Care enough to commit to making that change. Ship work that resonates with the people it's for. Once you know whom it's for and what it's for, watch and learn to determine whether your intervention succeeded. Repeat.

Sí, internet es una herramienta de descubrimiento. Pero no, nadie te descubrirá a través de ella. El impacto tendrás que crearlo uniendo a aquellos a quienes pretendes ofrecer tus servicios.