Quotes About Impact

Tribes are the most effective media channels ever, but they're not for sale or for rent. Tribes don't do what you want; they do what they want. Which is why joining and leading a tribe is such a powerful marketing investment.

Dac? poÈ›i încânta doar È™ase sute de oameni, cel mai bun mod de a începe este s? stabileÈ™ti pe care. Alege oamenii care vor ceea ce oferi tu. Alege oamenii cei mai deschiÈ™i s?-È›i asculte mesajul. Alege-i pe cei care le vor spune persoanelor potrivite...

Choose the people who want what you're offering. Choose the people most open to hearing your message. Choose the people who will tell the right other people …

Of course you can do something that matters. I guess I'm wondering if you want to.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Some people decide that their art is important enough that they ought to overcome the resistance they face in doing their work. Those people become linchpins.

A day's work is your chance to do art, to create a gift, to do something that matters.

Atunci când g?sim empatia de a spune: "Îmi pare r?u, aceast? afacere nu e pentru mine. Iat? num?rul de telefon al concurentului meu", g?sim È™i libertatea de a face o treab? care conteaz?.

Choose the people you serve, choose your future.

you can't sell your ideas, your ideas go nowhere.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

Sergey Brin, cofounder of Google, told me, "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd make a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better.

You are not your résumé. You are your work.

Attempt to create only one significant work a year.

Effective marketers don't begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.

El mercado busca organizaciones e individuos que cambien las cosas y creen productos y servicios extraordinarios.

Leadership doesn't always start at the top, but it always manages to affect the folks at the top. In fact, most organizations are waiting for someone like you to lead them.

Los profesionales del marketing no crean productos y servicios normales y corrientes para gente corriente. Los profesionales del marketing hacen realidad el cambio. Y lo hacen normalizando nuevas conductas.

Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.

If you bring your best self to the world, your best work, and the world doesn't receive it, it's entirely possible that your marketing sucked.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

When we do the work for the audience, we open the door to giving up our attachment to how the audience will receive the work. That's up to them. Our job is to be generous, as generous as we know how to be, with our work.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone. Changed the boss's mind. Changed the school system. Changed demand for your product.

The first thousand customers, if they're the right people, are practically priceless.