Quotes About Advertising

The external problem CarMax resolves is the need for a car, of course, but they hardly advertise about cars at all. They focus on their customers' internal problems and, in doing so, entered one of the least-trusted industries in

That billboard needs to say "The oil you only have to change once a year!

I'd say more than 50 percent of all advertising makes this mistake. They create invisible ads that nobody reads or cares about.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

Branding is all about repeating the same simple message over and over until your customers have it memorized. Sliding text, then, hurts rather than contributes to your branding effort.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Because nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

In your marketing copy, don't be cute, be clear.

Your website needs to include words that sell.

The brain remembers music and forgets about noise just like the brain remembers some brands and forgets about others.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

Remember, words on a website sell products. It's great if the site is beautiful, but without the right words, the site won't sell anything.

William D. Collier was not related to the advertising millionaire Barron Collier, who later became the largest landowner in the area and state, and namesake of Collier County, Florida.

After an earthquake in China, the generous tobacco companies stepped in to pay for the rebuilding of the area's schools. However, there is an ethical question to be asked here. Is it right that a school should now be called 'Sichuan Tobacco Project Hope Primary School'? And furthermore, should the company have been allowed to paint a huge message on the school's walls which says Tobacco can help you become an achiever? I'm sure you can guess the answer...

Don't tell my mother I work in an advertising agency — she thinks I play piano in a whorehouse.

TBWA works with Philip Morris

The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product.

Advertising is what happens on TV when people go to bathroom.

Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."13

Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem

Sports is all about money.

Elizabeth liked commercials. They were anti-death. You had to be alive to buy things.

John Sharpe summarizes it well in his review of G. K. Chesterton's Outline of Sanity: The world today operates by ". . . consuming the world's limited resources to produce an ever-expanding stream of products which are designed to wear out or become quickly outmoded, and for which the need is more often than not created by advertising, and not by necessity.