Quotes About Advertising

is an irony that I have confronted many times in being told that I must appear on television to promote a book that warns people against television.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Many evils spring from power," he said. "Even from the power to do good. All power corrupts, and the intention to do good has little influence on the corruption. Either my words will last after me and be believed by men, or else they won't. Yet if one thing were required to kill them certainly, it is that my words should be spread after my death by the power of money. No teaching could survive a campaign of paid advertising.

By mid-April Peter, Andrew and ourselves had felt obliged to run a spoof ad entitled 'Freak Out-Schmeak Out' to poke fun at them, but even so promoters who were jumping on the bandwagon, or just plain dumb, failed to get the joke, and their ads were still blithely using the line 'Turn up, shell out, get lost

Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

The basic beer ad: big-breasted babes in bikinis. Beer won't get you babes. But if you drink enough, you think they're babes, and if you drink more, you can grow your own breasts.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

I think that I shall never see, a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all.

I think that I shall never see A billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all.

I think that I shall never seeA billboard lovely as a tree.Indeed, unless the billboards fallI'll never see a tree at all.

Why do men and women like to advertise themselves so much? Is it not but an instinct derived from the days of slavery?

Each side, hypocritical enough to pretend that it lives up to its own hype, is equally insistent that the other side's worst is truly all that it is. American political advertising is sinking slowly toward a level worthy of Soviet propaganda.

Looking at products, objects, and other references in the outside world can give you inspiration about how to make your brand better.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

I've often wondered what would happen if, in the interest of public service, advertising companies lent out their best copywriters for a year or so to team up with teachers in designing educational materials.

The Sackler empire is a completely integrated operation," Blair wrote. They could develop a drug, have it clinically tested, secure favorable reports from the doctors and hospitals with which they had connections, devise an advertising campaign in their agency, publish the clinical articles and the advertisements in their own medical journals, and use their public relations muscle to place articles in newspapers and magazines.

It was Arthur Sackler who would be credited not just with this campaign but with revolutionizing the whole field of medical advertising. In the words of one of his longtime employees at McAdams, when it came to the marketing of pharmaceuticals, "Arthur invented the wheel.

No single individual did more to shape the character of medical advertising than the multi-talented Dr. Arthur Sackler." It was Arthur, the citation continued, who brought "the full power of advertising and promotion to pharmaceutical marketing.

But the original House of Sackler was built on Valium, and it seems significant, and revealing, that for the rest of his life Arthur would downplay his association with the drug, emphasizing his achievements in other areas and deliberately obscuring (or leaving out altogether) the fact that his first fortune was made in medical advertising.

Arthur's answer was to adopt the seductive pizzazz of more traditional advertising—catchy copy, splashy graphics—and to market directly to an influential constituency: the prescribers. Arthur had inherited from his parents a reverence for the medical profession.

The term "broad spectrum" sounds clinical, but the truth is, it was coined by advertisers: it first entered the medical literature with Arthur's campaign for Terramycin.

But, occasionally, Arthur would embarrass his brothers, intervening in the ad campaigns at McAdams and condescending to Raymond in front of junior staff.