Quotes About Advertising

Charlie Chaplin exploited frustrations and fears about rapidly growing automation to make people laugh. It's ironic that IBM once used his tramp character as an implied advertising testimonial for computers, because Chaplin's character didn't promote machines—he ridiculed them.

The sense of hopelessness that comes from our apparent inability to control the environment is now a universal hostility. Industrial chemicals can lead to pollution, drugs can lead to suicide, and the advertising drum beats for nonsensical fads. Humor may be our only rational way of coping with the fear of terrorism, an invasion of spooks from outer space, or the chemical mutation of our planet.

In a crude analogy, we're advertising Coca-Cola by saying it tastes like turpentine and then growing antagonistic towards those unwilling to take a swig.

Not one man in a beer commercial has a beerbelly.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

This one commercial said, "Forget everything you know about slipcovers." So I did, and it was a load off of my mind. Then the commercial tried to sell slipcovers, but I didn't know what they were!

I saw a want ad. "light housekeeping." They said "Here, change this bulb." I said "I'll need some friends."

I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.

Sooner or later, people are going to figure out if all you run is negative attack ads you don't have much of a vision for the future or you're not ready to articulate it.

Messi scores a goal and celebrates. Cristiano scores a goal and poses like he's in a shampoo commercial.

What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper.

Advertising is 85% confusion and 15% commission

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.

Second to agriculture, humbug is the biggest industry of our age.

I saw a notice that said Drink Canada Dry and I've just started.

I saw a subliminal advertising executive, but only for a second.

You can fool all the people all the time if the advertising is right and the budget is big enough.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Advertising is an environmental striptease for a world of abundance.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.