Quotes About Advertising

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.

I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that - advertising campaigns, fashion shows, editorial shoots.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

The only reason I made a commercial for American Express was to pay off my American Express Bill" - Peter Ustinov, 1921-2004

Advertising tries to knock out your critical thinking by definition. Every tasteless anti-abortion poster, every unfailing-cute child suffering from bowel disease in the local bus shelter, every cartoon bear doing unnatural things with toilet paper is an attempt to rewire your synapses, to literally change your mind.

Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

The message is constantly displayed on television commercials, where the motive of keeping up with (rather than cooperating with) the Jonses is treated as an unquestioned value.

four P's: product, price, place, and promotion.

Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.

Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they'll have jobs and get enough money to buy things.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box.

Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial abundance. From the 1920s to the 1950s, neon-lit streets pulsed with visual excitement from Vancouver to Miami.

In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.

Animals use a broad range of strategies to advertise themselves in the mating market. In some instances, visual cues highlight a morphological feature - for example, the peacock's tail.

Sometimes magnificent visual art takes root in the humblest of soils. Advertisements painted on old barns, tattoos, fruit crate labels, hot rod embellishments - all these media and many other non-galleried forms have hosted and fostered esthetic delights that satisfy any rigorous definition of art.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

The way it works in commercials is they come to you with the script, and then you do the visual, you do the storyboards, and you give your vision of it, but it's very much their baby. You just kind of put your polish and sheen on it and your interpretation of it, but it's very much the agency's idea.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.