Quotes About Advertising

The same magazines which not long before advertised products which would quickly allow women to return to their war work now extolled elaborate recipes which women could attempt if they stayed home and vacated jobs for men.

we were all experts at making a great deal out of very little, even while we all still had a lot, and were still being incited by advertisements to spend and use and discard

He believed from the beginning that the heart and soul of an advertising agency is its creative work.

To persuade the consumer, the creators of ads needed to touch people's basic, unchanging instincts—their "obsessive drive to survive, to be admired, to succeed, to love, to take care of their own.

Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of the vocabulary and syntax to mislead their weak minds.

Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising," announced Lord Peter sententiously, "is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.

It was just that he was fun in such an exhausting way because, being in advertising, he always wanted you to know how much fun he was having and where he had got his jacket from.

A car, a blue convertible, sleek and desirable, came sweeping west out of Beverly Hills along the, as I understand it, gracious curves of Sunset Boulevard. Anybody seeing such a car would have wanted it. Obviously. It was designed to make you want it. If people had turned out not to want it very much, the makers would have redesigned it and redesigned it until they did. The world is now full of things like this, which is, of course, why everybody is in such a permanent state of want.

Lots of people are not in the business you think they're in. Xerox, for instance, is in the business of selling toner cartridges. All that mucking about they do developing high-tech copying and printing machines is just creating a commodity market in toner cartridges, which is where their profit lies. Television companies are not in the business of delivering television programmes to their audience, they're in the business of delivering audiences to their advertisers.

Now Arthur knew this dog, and he knew it well. It belonged to an advertising friend of his, and was called Know-Nothing-Bozo the Non-Wonder Dog because the way its hair stood up on its head reminded people of the President of the United States of America

This guy here on the screen— Coupland turned up his laptop to show me the JPEG of the Chinese guy in Tiananmen Square. Know what he's doing now? He's working out this co-sponsor deal with Verizon Wireless and Pizza Hut.

jennie confirmed my suspicions that television advertising is directed mainly at people with the iq of a pongid

Marketing is a battle of perceptions, not products.

The single most wasteful thing you can do in marketing is try to change a mind.

Don't play semantic games with the prospect. Advertising is not a debate. It's a seduction.

Mind-changing is the road to advertising disaster.

With a name like Smucker's, it has to be good." Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker's is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

successful positioning requires consistency. You must keep at it year after year.

What should a brand leader advertise? Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Two-thirds of American movies are extensions of commercials -- they tell you how to feel and they tell you how to think -- rather than letting you figure it out on your own.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

The more informative your advertising, the more persuasive it will be.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.