Quotes About Advertising

I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility. [An anarchist]

Most importantly, it became clear that the name "free trade agreement" was itself a matter of deceptive advertising: it was really a managed trade agreement, managed especially for special corporate interests, particularly in the United States.

If I had to pick the single most powerful force in advertising and selling—the most important psychological trigger—I would pick honesty.

Axiom 4 Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.

Truth isn't beauty. It isn't even always true. Truth is nothing more than consistency of message. I learned that from advertising.

In that world where jingles replace doxology, God is not free and the people know no justice or compassion.

But Sabbath is not only resistance. It is alternative. It is an alternative to the demanding, chattering, pervasive presence of advertising and its great liturgical claim of professional sports that devour all our "rest time.

Two large, soft traveling bags weighed down his shoulders by their straps. Holo adverts blossomed into life around him. He walked lightly, scanning the people waiting for the shuttle. Food smells came out of the fast eateries across from the gate. The air hummed with the noise of business.

I guess I have to believe that the best marketing tool is still a good song. And that it's probably better that I put my time into writing one of those than learning how to do social media properly.

Of course, we and our animal cousins are quickly alerted to signs of opportunities to mate or to feed, and advertisers design billboards accordingly.

System 2 is sometimes busy, and often lazy. Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.

In giro per la città si trasforma nell'instancabile doppio della grande epistola pubblicitaria... FORD, BANCA POPOLARE, COCA-COLA, le parole gli cadono dal cielo, le loro sillabe colorate gli esplodono in bocca. Non una sola marca di detersivo resiste alla sua passione per la decifrazione. «'La-va-più-bian-co', cosa vuol dire 'lavapiùbianco?» Poiché è giunta l'ora delle domande cruciali.

My trick was to use a different kind of average each time, the word "average" having a very loose meaning. It is a trick commonly used, sometimes in innocence but often in guilt, by fellows wishing to influence public opinion or sell advertising space. When you are told that something is an average you still don't know very much about it unless you can find out which of the common kinds of average it is—mean, median, or mode.

My trick was to use a different kind of average each time, the word "average" having a very loose meaning. It is a trick commonly used, sometimes in innocence but often in guilt, by fellows wishing to influence public opinion or sell advertising space. When you are told that something is the average you still don't know very much about it unless you can find out which of the common kinds of average it is- mean, median, or mode.

Google of course respects us as an advertiser," said Huston, whose company accounts for about 3 percent of Google's ad revenue. "They'd like to get more of my money."

SUVs are named for exotic places we'll never go, like the Dodge Durango or the MGC Yukon. There should be truth in advertising: like calling them the Dodge Dubuque, or the GMC "I'm Going to 7-Eleven for a Moon Pie."

American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.

Imagine what will happen to this nation if large numbers of American women start using the Wonderbra. It will be catastrophic. The male half of the population will be nothing but mindless drooling Zombies of Lust. Granted, this is also true now, but it will be even worse.

Debt has been sold to us so aggressively, so loudly, and so often that to imagine living without debt requires myth-busting.

A lot of beginners in business think of marketing merely as selling.

An asset is something a firm possesses, such as a brand name or retail location, which is superior to that of the competition. A skill is something a firm does better than its competitors do, such as advertising or efficient manufacturing.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

The first thing to say about money is that if the salary range is stated in the job ad, and is not enough for you, then don't apply. You should not plan to get an offer and then start negotiating. As the hiring firm sees it, those negotiations were concluded when you applied for the job. You'd be livid if they dropped the salary offer after putting it into the ad, so why do the same thing to them in reverse?