Quotes About Advertising

External effects are everywhere. Almost every major transaction we make affects other people who are not a party to the transaction. When someone buys a Lexus, he sets a new standard for the street. When a firm advertises a Barbie doll, it creates a want that was not there before.

What if we promoted, like, Adidas shoes?" Percy wondered. "Would that make Nike mad enough to show up?

The standards of beauty in America's über-culture are purposefully set too high so that we will buy anything in our frantic scramble to become attractive. We are meant to feel crushed, inadequate, and less-than so that we'll buy more and more things in the vain hope of fixing ourselves.

The way a crane creates, then erases itself, from the skyline. He'd been referring to how I, as a copywriter, created R.H. Macy's, but the same metaphor might easily have been applied to how I, as a mother, was creating my son.

Times Square, much like these TV ads, expects little of us, if not quite the worst. Instead of treating one like an overgrown six-year-old with impulse control issues and a huge piggy bank ready for the smashing, as the ads do, it treats one like an enormous genital. A penis with a wallet, if one prefers.

The power of publicity is more important than advertising.

Advertising has annihilated the power of the most powerful adjectives.

Advertising becomes a dialogue that becomes an invitation to a relationship.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

Well, the Devil's something else. I could buy that; in fact, maybe I do. You know why? Because the creep keeps doing commercials.

Many people like myself who teach marketing start the course by saying, 'We're not about manipulating consumers, we're about discovering needs and meeting them,' " said Eric Johnson of Columbia University. "And then, if you're in the field awhile, you realize, yes, we can manipulate consumers.

Online ads might be annoying, but so is the cashier at your bookstore. But you probably never told yourself: "I want these books and magazines, but that payment part is really annoying… It's an interruption in my day to stand in line and take out my credit card. So I'll just take all the books I wanted and walk out the store without the annoying part!".

In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don't realize that they have a much better option—they can tell their story directly to an interested market.

He's wearing his official university sweatshirt again, which puzzles me a little. I mean I'd sort of understand it more if it said Yale or Harvard or something, because then it would be a fashion choice. But why advertise the fact that you're at a university to all the other people who are at the university with you?

Advertising is only evil when it advertises evil things.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

The advertisers who believe in the selling power of jingles have never had to sell anything.