Quotes About Advertising

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.

Promos have always been something that I've taken very, very seriously.

Practically everything from hairstyles to lifestyles is endorsed as some sort of drug to be taken Now for Instant Relief.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

My father has many talents, but his best is marketing.

Fairy tales are with us day in and day out, not just in commercials, but references in the theater, movies, museums, schools, etc.

I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.

If people ever talked the way advertising sounded, they would be put away.

Richard Kirshenbaum

All television is children's television.

In college I took a social psychology course, something I thought useful for a career in advertising. Psychologists tested the story of the Good Samaritan. What they learned gives us reason to pause. The greatest determinant of who stopped to help the stranger in need was not compassion, morality, or religious creed. It was those who had the time. Makes me wonder if I have time to do good. Apparently, Angel does.

Fallacies are "foul ways" to win arguments, yet they are winning arguments and manipulating people everyday. The mass media are filled with them. They are the bread and butter of mass political discourse, public relations, and advertising. We all at times fall prey to them. And many live and breathe them as if they were the vehicles of sacred truth. Your

Oh, gig, capisco. Spazi pubblicitari. E che rivista è?" "L'American Scientist". "Sta scherzando? Be', tanto di cappello. Pubblicano materiale sofisticato. Se lei capisce quella roba dev'essere…" "Non la capisco. La vendo e basta". "Come fa a vendere qualcosa che non capisce?" "Non è quello che fanno gli psichiatri?

That's exactly why we have to have you, Colonel - to solve problems that are elementary to a man of your genius - Ardmore felt slightly nauseated inside: this was worse than writing advertising copy - but which are miracles for the rest of us.

Joe was a gentle soul. But it's seven to two that Llita did not throw up. "The city's committee for public safety voted Joe the usual reward, and the street committee passed the hat and added to it; a cleaver against a gun rated special notice. Good advertising for Estelle's Kitchen but not important otherwise, save that the kids could use that money

Since the publication of Packard's The Hidden Persuaders, McLuhan's The Mechanical Bride, and similar books, it has been realized that techniques of inducing mass hallucination or something like mass hallucination are well known to advertisers.

This species of mass hallucination has been created by conditioning and association. Each advertiser tries to associate his product with something most domesticated primates desire, such as Sex or Status. The commercials carry the association, sometimes fairly blatantly, sometimes subliminally. The repetition of the association gradually produces the conditioned response. The victim is not exactly buying the package as we just said but buying the hope for Sex and Status.

One advertising copywriter had confided to me, after six months of relentless tripping, that he was now in daily communication with the flying saucer people from outer space. Then he added cautiously, "But don't tell that to anyone else. They might think I'm crazy.

Since words contain both denotations (referents in the sensory-existential world) and connotations (emotional tones and poetic or rhetorical hooks), humans can be moved to action even by words which have no real meaning or reference in actuality. This is the mechanism of demagoguery, advertising and much of organized religion.

I've also been known to cry during MasterCard commercials.