Quotes About Advertising

This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases.

It's a wonderful thing to see a segment of our population that is open and eager to learn more about Chinese culture. It has filtered into the mainstream. You see credit-card ads on TV with white couples and Chinese babies.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Happiness, as a word, has become sort of equated with these smiling images on television, selling some nice cream or food product or something. It's seen a bit as being a stupid consumer.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Linguistic supersizing is on the increase, and it may show the influence of advertising-speak and corporate jargon on language, in which everything needs to be hyped to get noticed. It means that some of our greatest words are losing their power.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

Anyone who is secure about herself shouldn't be threatened by the ads I do.

I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.

I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done, but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do.

A lot of television stuff is mean-spirited, and I think that's how political advertising got so mean-spirited, to where people are throwing things at the television set every time we have an election.

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

I make commercials for a living; half of it gets thrown in the garbage, and I pitch TV; half of those shows get thrown in the garbage, so I essentially work for the garbage.

If you're a kid in Southern California, somebody - whether it's you or your parents - somebody throws your hat into the ring and I think everyone had a commercial or two.

Language thus becomes monumental because of the mutations of advertising.

The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The consumer has paid a ticket price to watch a movie and he/she is being subjected to a massive 15 minutes or more of advertising thereby driving him/her away from coming to the theatre. This has to stop.

People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.

My father was a legendary copywriter. He wrote 'Timex Takes a Licking and Keeps on Ticking.' He named Earth Day 'Earth Day.' It falls on his birthday, April 22. Earth Day, birthday. So the idea came easily.