Quotes About Advertising

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model--whether that model be an icebox or a rug or a new home.

For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.

I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.

I never liked filming the ads, but they were so well received.

We had just recently moved to California from Italy, and while we were driving around, we saw a billboard ad for McDonald's on Olympic Boulevard in Los Angeles. The word 'guess' was in the ad, and my brother decided that that would be the name of our company!

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.

When you have a name actor, with a face that people recognise and a name that can go on posters or billboards and be able to appear on the talkshow circuit and tout the film, that's always a plus.

Nine out of 10 people who recognize me recognize me from the commercials.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I used to run record companies, and I went to the advertising business at 29 years old.

I never knew much about business. But I've been made happy. The TV and commercials have been very fortunate for me and my career. And Atlantic Records has always been wonderful to me. I don't think I could have chosen a better record company.

It's pre-roll or post-roll on Vevo. The record company makes money off of that, and then it trickles down.

Our points of reference in America aren't steeped in literature; they're steeped in that five minutes between commercials.

There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

I had a marketing idea that everybody hated, decency is sexy.

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

You certainly don't want to market the president as if he or she were a box of breakfast cereal.

These days, headlines are trying to get you to click.