Quotes About Advertising

Will I end up in Hell along with the Hamburger Helping Hand, Joe Camel and Wendy, the Snapple Lady?

She's an excellent presenter and would have succeeded in advertising, is what I think. She generates a sense of excitement in the room and I become aware that my hands are moist with sweat, but not from fear. From needing to know what happened next. I like the drama. I glance around the room and other people look rapt as well. And I feel like, That's the reason to go to a gay rehab. People appreciate the drama.

It feels as if it has been ages, doesn't it, since sports was something other than a playful preamble to an advertising career?

Manufacturers these days have peculiar problems: a package may recommend the virtues of its product by voice only, for it is not allowed to grab the customer by the sleeve or collar.

according to Lem's Law, 'No one reads; if someone does read, he doesn't understand; if he understands, he immediately forgets' -- owing to general lack of time, the oversupply of books, and the perfection of advertising.

Cows do not sell each other hay when they are hungry. Monkeys do not sell each other bananas. Only human beings can create the perception in other human beings that, even though they have showered, they still smell bad and need an underarm deodorant to set things right.

Currently, the physical standards of beauty held up in the media as the goal are actually out of reach for 98 percent of the population. 'This is what is beautiful,' we are told. 'Look like this! Try to be this! You will never be able to, but please keep trying because we are making a lot of money out of your continued failed attempts.

T]he real lie that advertising tells is not so much in what it shows, but in what it leaves out.

There is such a thing as the power of suggestion, however. One human mind is capable of being hypnotised or persuaded by another. We have faith, we have Hitler, we have advertising.

I love what I do, and I only want more. I love the whole process. I love designing, I love figuring out how to make the clothes happen, I love the ad campaigns.

A planner representing consumer opinions in the absence of an insightful client and talented creative people is unlikely to make any advertising any better.

Zajonc was able to make people like any word or image more just by showing it to them several times.9 The brain tags familiar things as good things. Zajonc called this the "mere exposure effect," and it is a basic principle of advertising.

Most parents look back at the outcomes of past parenting decisions and, unhappy with the results, make adjustments for the future. The intriguing part of this whole equation was the stigma that seemed to go along with these changes or adaptations. Most parents don't advertise, "Here's where I messed up!" It's embarrassing! So they keep it to themselves. Sadly, their silence keeps other parents from learning from their mistakes.

A consumer-driven, advertising-dominated culture militates daily against ongoing attachments. It is constantly inviting us to switch to a different brand, try something new, go for a better deal elsewhere. It should not come as a surprise that this begins to affect human relationships as well. A society saturated by market values would be one in which relationships were temporary, loyalties provisional and commitments easily discarded.

The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to spend on advertising.

En este negocio no sólo vendemos información y espacios publicitarios: por encima de todo vendemos silencio.

To own the dominant, or only, newspaper in a mid-sized American city was, for many decades, a kind of license to print money. In the Internet age, however, no one has figured out how to rescue the newspaper in the United States or abroad.

the paid engine of growth is powered by a feedback loop. Each customer pays a certain amount of money for the product over his or her "lifetime" as a customer. Once variable costs are deducted, this usually is called the customer lifetime value (LTV). This revenue can be invested in growth by buying advertising.

In a great market—a market with lots of real potential customers—the market pulls product out of the startup. This is the story of search keyword advertising, Internet auctions, and TCP/IP routers. Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn't matter—you're going to fail.3

Getting a startup's engine of growth up and running is hard enough, but the truth is that every engine of growth eventually runs out of gas. Every engine is tied to a given set of customers and their related habits, preferences, advertising channels, and interconnections. At some point, that set of customers will be exhausted.

Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.

We're brought up with a kind of romanticism that's so false it leads us astray. Falling in love and marriage is forever. The movies, then TV told us that, even—especially—the commercials.

Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs, advice columns, whoreoscopes, Hollywood gossip, and moral dilemmas on the level of TV soap operas. What litanies the advertisers of the good life chanted at you! What curious catechisms!

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.