Quotes About Advertising

Today there are more people who know the words to a television commercial than know the words in the Bible.

If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad industry as it is currently configured.

in marketing, advertising, and media our strategies have no inevitability about them. Just probabilities and likelihoods.

The best advertising will be great because of an indefinable quality that communicates with us as humans, not consumers. The very best advertising is not about benefits or features, it's not about mysterious subconscious needs that can only be stimulated emotionally. It's about connecting the product or brand with ideas that tickle our humanity.

Everywhere we turn, there is advertising. You can't swing a dead social media consultant without hitting some.

Marketing Man is an imaginary character (or as we like to call him, a "target audience") who exists mainly in ad agency briefing documents and marketing department Powerpoint presentations.

Hiring is everything. If you have terrific people the advertising business isn't that difficult.

Now that computers can write and design ads, we can get down to the real business of advertising -- you know, meetings and downloads and uploads and briefings and off-sites and Powerpoints and metrics and brand audits and deep dives. We

The most powerful force in marketing is not price, quality, distribution, advertising, or branding -- it's the resistance to change.

Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.

We thought that interactivity would make advertising more engaging. We thought that traditional advertising was on the way out. We thought that the DVR was going to devastate TV. We thought the PC and the television were going to converge. None of this has happened.

Red ice sells hockey tickets.

He had the marketing department organize tests, running commercials in only the Minneapolis and Portland media markets and measuring whether they generated an uptick in local purchases. They did—but, Bezos concluded, not enough to justify the investment.12 "It was pretty clear afterward that TV advertising wasn't really having an impact," says Mark Stabingas, a finance vice president who joined the company from Pepsi.

??70???,??????·?(Julie Ray)????????????????,???????

One paper boasted that its subscription and advertising numbers proved that America did not need the social change it rival paper advocated.

There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for.

it's a bit like if we were on a planet where all the space creatures were short, green and fat. Except a very few of them were tall, thin and yellow. And all the advertising was of the tall, yellow ones, airbrushed to make them even taller and yellower. So all the little green space creatures spent their whole time feeling sad because they weren't tall, thin and yellow.

I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.

A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

If we start attacking advertisers because of what somebody said - it's the wrong thing to do.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'