Quotes About Advertising

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Increasingly, companies use their power to influence and manipulate their users. Websites that profit from advertising spend a lot of effort making sure you spend as much time on those sites as possible, optimizing their content for maximum addictiveness.

The reader is not a "customer" of Facebook because he never paid for Facebook. Facebook's genuine customers are the marketers – those who pay Facebook for the hard labour of surveilling the billion people on Facebook. Facebook is one of the "Big Five" of Facebook, Amazon, Google, Microsoft and Apple.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

In a nervous society where a man's image is frequently more important than his reality, the only people who can afford to advertise their drug menus are those with nothing to lose.

Today we do not live under a sacred canopy; it is marketing that forms the backdrop of our culture. The message that advertising dins into our conscious and unconscious minds is that fulfillment derives from the things we possess.

It should have been the Arabian Nights, but to Bond, seeing it first above the tops of trams and above the great scars of modern advertising along the river frontage, it seemed a once beautiful theatre-set that modern Turkey had thrown aside in favour of the steel and concrete flat-iron of the Istanbul-Hilton Hotel, blankly glittering behind him on the heights of Pera.

At a deep psychological level, convincing young people that they will get the respect, admiration, love that they are looking for through consumerism is a manipulation of a deep human instinct to want to belong.

What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

While younger women are told to be thinner and prettier, ads for older women emphasize looking younger and wrinkle free - tapping into the insecurities that many of us have about getting older.

Modeling is basically 'Buy more stuff! Don't you want some more stuff? It will make you look ten years younger and men will like you!' If I'd wanted to be a salesperson, I would have got a job selling.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

Marketers are out there trying to figure out how to get your money out of your child.

GE rolled out a popular TV ad campaign in 2015 explaining why youthful techies should give the 'digital industrial' giant a second look.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!

As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.

It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

On the Internet, it's not just content that's king. It's regular content. But models like Kickstarter don't work for regular content. And the advertising you earn on YouTube is nice, but it doesn't seem to assign the appropriate value for the amount of work and passion that goes into certain types of content.

New Zealand was such a weird place in the 1980s. For instance, we used to have this commercial in the late 1970s where this guy drives this car and stops outside a corner store. He goes in to buy something, and when he comes out, his car is gone. He's like, 'Huh?' Then a voice says, 'Don't leave your keys in the car.'

The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Marketing for a film is tricky because you release stuff without context.