Quotes About Advertising

Commercial television has underestimated the intelligence of the public.

You see, the power of television cannot be underestimated.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

People don't understand the logistics of advertising.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

The reporting of news has to be understood as propaganda for commodities, and events by images.

My most famous commercial was for Fruit Of the Loom underwear. I took a lot of razzing from my classmates.

If you listen to 'Pod Save America', which is run by former Obama staffers and Democratic party partisans, you'll be exposed to ads for home delivery of everything from gourmet meals to underwear, presumably in the belief that you're too busy being fabulous to go near a shop.

The commercial I did for Kia was hilarious and unexpected, so that, I think, is also another way of signaling to the audience that there's more to me than Morpheus.

In an interview with a journalist, you look petty taking the pot shot but in a slick ad you can really do damage - including unfair damage - from afar. It is not that much different than waging a war by a drone than by hand-to-hand combat.

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.

If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.

I was thinking that women should put pictures of missing husbands on beer cans.

Growing up I didn't have curvy role models, mainly because I didn't see enough curvy women represented in major ads.

Sponsoring is very important for Formula One and, if a driver can help with it, it's a help.

I was addicted to 'The Monkees' TV programme - not so much because of the music but because of the commercials in between. The programme was sponsored by Yardley, and in the commercial breaks, there would be these English girls on roller skates, wearing hot pants, and I just thought, 'God! How neat!'

You can't cuss on TV. It does hurt your brand if you do stuff like that. That's not what blue chip sponsors are looking for.

I lost a lot of money with sponsors.

I hope this series is good work, but it is in the half-hour medium, which is limited to a kind of mediocrity that sponsors are just dying to have right now, and the public, for some reason, is unconsciously demanding.

A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.

We gave the show away and in return, we received a certain number of minutes per hour for the three-hour show that we could sell to Madison Avenue. One of the first sponsors was MGM Records.

The networks have to answer to their sponsors. That's the difficult thing you learn.