Quotes About Vision

Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world? Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person, Sculley recalled.

The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.

When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.

Innovation requires articulation.

Not since the original Mac had a clarity of product vision so propelled a company into the future. If anybody was ever wondering why Apple is on the earth, I would hold up this as a good example

The people who are crazy enough to think they can change the world are the ones who do. —Apple's "Think Different" commercial, 1997

Mauchly and Eckert should be at the top of the list of people who deserve credit for inventing the computer, not because the ideas were all their own but because they had the ability to draw ideas from multiple sources, add their own innovations, execute their vision by building a competent team, and have the most influence on the course of subsequent developments. The machine they built was the first general-purpose electronic computer.

Vision without execution is hallucination.

He kept asking Kay and others for an assessment of "trends" that foretold what the future might hold for the company. During one maddening session, Kay, whose thoughts often seemed tailored to go directly from his tongue to wikiquotes, shot back a line that was to become PARC's creed: "The best way to predict the future is to invent it."60

I want to make this a revolution, not an effort to squeeze out profits.

It is in the mind of a single person that creative ideas and concepts are born.

People don't know what they want until you show it to them.

The most successful endeavors in the digital age were those run by leaders who fostered collaboration while also providing a clear vision. Too often these are seen as conflicting traits: a leader is either very inclusive or a passionate visionary. But the best leaders could be both. Robert

By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped the what-next list on his whiteboard that year.

During one maddening session, Kay, whose thoughts often seemed tailored to go directly from his tongue to wikiquotes, shot back a line that was to become PARC's creed: "The best way to predict the future is to invent it."60

Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating. After

l'immaginazione è più importante della conoscenza.

Fortune proclaimed

Man is very capable of imagining infinite happiness, and he should be able to grasp the infinity of space—I

The best way to predict the future is to invent it

McCarthy's vision was prescient, but it differed in one major way from Kay's vision, and from the networked world that we have today. It was not based on personal computers with their own memory and processing power.

Having a healthy disregard for the impossible.' That is a really good phrase.

The glory of being an artist, he realized, was that reality should inform but not constrain

The Apple Marketing Philosophy