Quotes About Vision

As Jobs walked the floor of the Personal Computer Festival, he came to the realization that Paul Terrell of the Byte Shop had been right: Personal computers

Vea cosas que no se ven.

The knack is to get people to follow you, even to places they may not think they can go, by motivating them to share your sense of mission.

Taylor recalled that he ran into a brick wall every time he tried to deal with the suits back east. As the head of a Xerox research facility in Webster, New York, explained to him, "The computer will never be as important to society as the copier."73

late 1980s, when it became possible for ordinary people at home or in the office to dial up and go online. This would launch a new phase of the Digital Revolution, one that would fulfill the vision of Bush, Licklider, and Engelbart that computers would augment human intelligence by being tools both for personal creativity and for collaborating.

I wanted to throw caution and logic to the wind and join Apple

Eichler, whose company spawned more than eleven thousand homes in various California subdivisions between 1950 and 1974. Inspired by Frank Lloyd Wright's vision of simple modern homes for the American "everyman," Eichler built inexpensive houses

create a new standard takes not just making something that's a little bit different, it takes something that's really new and captures people's imagination.

focused, yet he dazzled and baffled colleagues by suddenly changing his mind when he realized he needed to think different.

TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as Apple CEO in August 2011.

What is imagination?" she asked in an 1841 essay. "It is the Combining faculty. It brings together things, facts, ideas, conceptions in new, original, endless, ever-varying combinations. . . . It is that which penetrates into the unseen worlds around us, the worlds of Science."25

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them.

It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in the world.

Vision without execution is hallucination. But I also came to believe that his ability to blur the line between reality and fantasy, just like his sfumato techniques for blurring the lines of a painting, was a key to his creativity. Skill without imagination is barren. Leonardo knew how to marry observation and imagination, which made him history's consummate innovator.

Having a healthy disregard for the impossible

Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.

Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?

La mejor manera de predecir el futuro es inventarlo.

Jobs's pep talk could have been

the world are the ones who do. —Apple's "Think Different" commercial

But then he paused to recognize the role Jobs in fact played. "In so many other companies, ideas and great design get lost in the process," he said. "The ideas that come from me and my team would have been completely irrelevant, nowhere, if Steve hadn't been here to push us, work with us, and drive through all the resistance to turn

One of the basic lessons for innovation is to stay focused.

Skill without imagination is barren. Leonardo knew how to marry observation and imagination, which made him history's consummate innovator.

The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.