Quotes About Vision

If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.

great innovations are usually the result of ideas that flow from a large

You know, Gina, Apple is like a ship," Amelio answered. "That ship is loaded with treasure, but there's a hole in the ship. And my job is to get everyone to row in the same direction.

Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too," said Hertzfeld. "The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.

Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!' " People don't know what they want until you show it to them. That's why I never rely on

the biggest way to deliver an effect to the world is not by writing a paper but by taking technology you believe in and making something of it.

I love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple. That's what we tried to do with the first Mac. That's what we did with the iPod.

people who are crazy enough to think they can change the world are the ones

market research. Our task is to read things that are not yet on the page.

It seemed to him that the hand was not able to attain to the perfection of art in carrying out the things which he imagined.

This ability to "make a flat surface display a body as if modeled and separated from this plane," Leonardo said, was "the first intention of the painter."3

Because the people who are crazy enough to think they can change the world are the ones who do.

love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple.

There should be an honored place in history for statesmen whose ideas turned out to be right.

Visions without execution are hallucinations.31

In 2001 Jobs had a vision: Your personal computer would serve as a "digital hub" for a variety of lifestyle devices, such as music players, video recorders, phones, and tablets. This played to Apple's strength of creating end-to-end products that were simple to use. The company was thus transformed from a high-end niche computer company to the most valuable technology company in the world.

Great art stretches the taste, it doesn't follow tastes

I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.

So Jobs and his team became excited about the prospect of building a phone that they would want to use. "That's the best motivator of all," Jobs later said.

think they can change the world are the ones who do. —Apple's "Think

Asked if he wanted to do market research, he said, "No, because customers don't know what they want until we've shown them.

Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly.

The central area of the retina, known as the fovea, is best at seeing color and small details; the area surrounding the fovea is best at picking up shadows and shadings of black and white. When we look at an object straight on, it appears sharper. When we look at it peripherally, glimpsing it out of the corner of our eye, it is a bit blurred, as if it were farther away.

innovación. Creo que los grandes artistas y los grandes ingenieros se parecen, porque ambos sienten el deseo de expresarse.