Quotes About Customer

The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.

Surround your disruptive core product, the thing that got you to the dance, with a whole product that solves for the target customer's problem end to end. That will keep you on the dance floor for a long time to come. The

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

The principle was right there-you couldn't miss it. The more you did for your customers, the more they did for us.

'Quality' means what will sell and do a customer some good - at least try to.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.

A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.

When you stop talking, you've lost your customer. When you turn your back, you've lost her.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

In the beginning of Roomba, we all took turns answering the support line. Once, a woman called and explained that her robot had a defective motor. I said, 'Send it back. We'll send you a new one.' She said, 'No - I'm not sending you Rosie.'

Many years ago, Bill Gates said that one day we'd be able to click on the shoes of a character in a TV show and buy them online. Whether that happens or not, are you thinking about new ways to combine your assets in programming, customer knowledge, and technology?

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?

... the thing we see wrong with YC apps most frequently, is that people have not thought about the market first and what people want first.

We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.

We provide many options in many product areas that they seem to want to adopt, and that's working well for us.

Don't listen to you customers. They don't know what they want anyway.

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.

Remember,' she'd tell her staff, 'every customer wants to feel like a princess, and princesses are selfish and overbearing.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

One magazine recently reported that a customer of one orchid kennel in San Francisco had so many plants that he was paying two thousand dollars in monthly rent.