Quotes About Customer

it's more dangerous to ignore signals of customer concern than it is to explore potential concerns and get them out into the open.

benefits – as we define them – involve showing how you can meet an explicit need which the customer has expressed. Unless the customer first says, 'I want it', you can't give a benefit. It's no wonder that customers are most likely to express approval when you show you can give them something they want.

without dissatisfaction, there's no basis for a sale.

The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and as a group of interacting subjects) become partial employees and employees become partial consumers.

Today's innovators need to figure out how to build working relationships with customers who feel that they too have a stake in the business.

Allowing customers a creative role can then build both confidence and energy. It can help initiate the right innovation efforts and keep them on the right track.

Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though, this seems not to be about asking people to suggest what they want, but rather to explore people's whole lives (not just what they do as consumers at the point of purchase) and from there to make the imaginative leap to innovation.

It's okay, Mara," said Dr. Cross, leaning in close. "Corporations want a society where people have access to the best services. That's how we provide customer service and remain profitable so we can continue to expand and develop. You won't need your braces anymore.

Doug Rauch, former President of Trader Joe's, views employees and customers as two wings of a bird: you need both of them to fly. They go together—if you take care of your employees, they'll take care of your customers. When your customers are happier and they enjoy shopping, it also makes your employees' lives happier, so it's a virtuous cycle.

For example, in the airline business people talk about the 'olive factor' – if you forget to put the olive in the martini, the customer thinks you will forget to put the wheels down when you land the plane, and this is not regarded as a good idea.

An interesting argument is that actually 'the best service is no service 'because if you get things right in the first place, customers do not want your service.

top management's purpose needs to be serving customers, not maximizing profit, if it is to achieve long-term competitive advantage.4

Lean starts with customer service and ends with customer service.  You answer the following question, "How can I please my customers by delivering to them exactly what they want, exactly when they want it, in the right quantity and in the right quality at the lowest possible cost?

The golden rule for every business man is this: 'Put yourself in your customer's place.'

You can't lose in sales if you remember that you're not selling; you're solving problems.

Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.

Your customer service opens up unique opportunities to offer an excellent customer experience.

you've got to plan for the nonshopper as much as the shopper.

Chaska looked like he was fighting not to laugh. "Well, it sounds like you've tried everything." "I respect the snake's energy. I really do. They're a symbol of the Goddess, a symbol of rebirth, but most of my customers aren't as evolved as I am. It scares them. I don't want to call an exterminator, but it's hurting my bottom line.

In a normal bar, I would say tip the bartender and people would give me money. Here, I say tip the bartender and someone tries to knock me over. -John Murphy, Bartender at

But developing meaningful relationships takes more than being friendly. A true business relationship requires you to ascertain a customer's visions, desires, fears, and motivations.

you want to help the customer in three key ways:

This is done by eliminating a customer's fears (about spending too much money or buying a product that will malfunction)

salesperson who can provide a solution that will increase profit or decrease cost is irreplaceable. If you can help a customer achieve her dream of taking her company to the next level, you will not only be a salesperson, you will be a true partner.