Quotes About Customer

If the focus is delivering something the customer wants, you must move from primarily measuring outputs to primarily measuring outcomes.

At a certain point, professors stopped being usefully sensitive and became more like careful retailers who have it as a cardinal point of doctrine never to piss the customer off.

Customer results contribute to population results. What we do for our customers is our contribution to the quality of life of the community.

The customer is sometimes wrong. —HERB KELLEHER, FORMER CHAIRMAN AND CEO, SOUTHWEST AIRLINES

You're better than that. Start giving your customer solutions rather than just information.

Changing any organization for the benefit of the customer is difficult and often lonely work.

What customers say they want is often different from what they actually want.

Thank you for calling customer service. If you're calm and rational, press 1. If you're a whiner, press 2. If you're a hot head, press 3

I said to the waitress, "There's a fly swimming in my soup." She said: "You've got too much soup - he should only be able to paddle."

I didn't go to college, but if I did, I would've taken all my tests at a restaurant, 'cause 'The customer is always right'.

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Whether you sell hamburgers or computers, we're all in the customer service business. Our goal must be to exceed our customers' expectations every day.

So I rang up British Telecom, I said 'I want to report a nuisance caller', he said 'Not you again'.

Detrás de la caja registradora hay un letrero que anuncia que si tu hamburguesa tarda más de quince minutos, no te la cobran. Hace dos días les mostré mi reloj de pulsera pasados dieciséis minutos y me dijeron que la norma sólo se aplica a las hamburguesas con queso.

Give the lady what she wants!

In early 2007, in response to countless customer complaints, Brussels Airlines reluctantly altered the thirteen dots in their airline logo to fourteen.9 If you want to sit in the thirteenth row on your Air France, KLM, Iberia (or for that matter, Continental) flight, you're plain out of luck, as there isn't one.

A brand is not a logo. A brand is not a corporate identity system. It's a person's gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to the most distant customer.

Every brand is a running narrative, a story-in-progress whose hero is the customer. If at any point the story splits into two stories aimed at two different tribes, you then have two brands. To keep the narrative together, each new feature, extension, or product use must keep something from the original direction to preserve logical continuity.

If you can surprise your customer with something more than baseline satisfaction, you'll spark the kind of emotion that leads to loyalty.

Marketing psychologist Kit Yarrow notes that customers want five things from a purchasing decision: 1) to feel more in control, 2) to reduce the fear of making a mistake, 3) to simplify the decision process, 4) to offer clear and immediate emotional benefits, and 5) to be free of obstacles. Of these five, she says, customer control is the best "antidote to anxiety." Anxiety goes far to explain the extraordinary power of customer reviews.

Suppose a developer has a conversation with a customer about details of a feature. The conversation should not be considered complete until it is expressed as a customer test.

leaders in many companies believe that developers should not talk to customers because this is a waste of valuable developer time.

direct developer-customer interaction delivered more of the right content, increased sales, and dramatically reduced support calls.