Quotes About Targeting

No company in its right mind tries to sell to everyone.

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

They can also sell the same products in different ways to different groups of consumers (Britain's Viz magazine, with its fat slags and foul-mouthed yobs, is sold as a comic magazine in the south of the country but as an upmarket style guide in the north).

Permission marketing is marketing without interruptions.

The important thing with Facebook is to remember that it played a role in facilitating Brexit because it inadvertently allowed leave-supporting groups to use harvested data to target key voters.

Cambridge Analytica sought to identify mental vulnerabilities in voters and worked to exploit them by targeting information designed to activate some of the worst characteristics in people, such as neuroticism, paranoia and racial biases.

Even after being diagnosed with Covid-19, Bolsonaro fails to take this virus seriously and is directly targeting vulnerable indigenous communities by failing to provide them with adequate funding to address this pandemic. It's an attack on human rights.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Exfiltrated metadata from internet service providers and social media platforms can be plugged into big data analytics and once the right algorithm is applied, can allow an adversary surgically precise psychographic targeting of critical infrastructure executives with elevated privileges. Why is no one talking about this?

It's never acceptable to target civilians. It violates the Geneva Accords, it violates the international law of war and it violates all principles of morality.

When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.

Often when I'm talking about something, we could be talking about cats, and then I'll get adverts on my phone about cat food.

France, like other countries, is facing a terror threat that is unprecedented in its nature and magnitude, ... Terrorists are targeting France to divide us.

The press doesn't stop publishing, by the way, in a fascist escalation; it simply watches what it says. That too can be an incremental process, and the pace at which the free press polices itself depends on how journalists are targeted.

I think every content can reach its potential audience if placed rightfully.

The better job we do of getting the right fans in the right seats at the right time, the more money our clients are going to make.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

Because all this stuff about military targets is absolute rubbish. There's no point in bombing German factories, because they just rebuild them. So we're targeting large areas of dense working-class housing. They can't replace the workers so fast.

Audience targeting. When you're under attack, search out your persuadable audience. Aim your response at that audience, even if you're speaking to the bully.

You can shoot a gun. You just can't hit anything you aim at.

I learnt the hard way about positioning in business, about catering to the right segments.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

People who are outwardly distant or shy are often better targets than extroverts. They are dying to be drawn out, and still waters run deep.

PBI), targeting only the site of the tumor with either external or internal breast devices.