Quotes About Targeting

The government will always tell you that it wants low inflation. The real issue is the horizon over which to bring inflation down.

They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an independent player. It also starts to compete with Sales for funding.

The general idea was to sell their software first to rich technophiles and then, gradually, infiltrate the minds of the middle-class owners of suburban tract houses.

Ehrlichman explained that the Nixon White House "had two enemies: the antiwar left and black people. . . . We knew we couldn't make it illegal to be either against the war or black, but by getting the public to associate the hippies with marijuana and blacks with heroin, and then criminalizing both heavily, we could disrupt those communities. We could arrest their leaders, raid their homes, break up their meetings, and vilify

There are no black people in Iraq, so how will they know who to shoot at?

I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.

If you want a free email service that doesn't use your words to target ads to you, you'll have to figure out how to port years and years of Gmail messages somewhere else, which is about as easy as developing your own free email service.

I came from years and years in the direct marketing industry where everything is layered.

If you want to bowl a yorker, you have to land it; if you want to bowl a bouncer you have to be on the money.

All we've really done is to set ourselves up—to be sold to, branded, targeted, data-mined. But this is the logical endgame of the democratization of culture and the dreaded cult of inclusivity, which insists everybody has to live under the same umbrella of rules and regulations: a mandate that dictates how all of us should express ourselves and behave.

There's something very Nixonian about the idea of keeping an enemy's list.

To aid in targeting the right level of information, we aim for 5 to 15 serial process blocks

I'm sure Mark Carney is a very clever young man, but I think that the government would be mad to move from inflation targeting to money GDP targeting.

Do musical preferences predict political inclinations? Not long ago, an official with Pandora said that its predictions about those inclinations, based on zip code as well as musical choices, are between 75 and 80 percent accurate. And with that level of accuracy, it developed an advertising service "that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.

we typically segment the customer base, so we know what set of problems each faces.

when crossing the chasm, we are looking to attract customer-oriented distribution with one of our primary lures being distribution-oriented pricing. Customer-Oriented

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies and buy all of this stuff.

Along with the fragmentation of markets is coming the fragmentation of marketing.

When technology allows, firms with scarcity power may use highly sophisticated methods to target customers.

The so-called war on drugs successfully targets young African American men, even though blacks and whites use and sell illicit drugs at roughly the same rate.

If you are targeting the right customers they will be more motivated by value than price.

Understanding how Cas9 is able to locate specific 20-base-pair target sequences within genomes that are millions to billions of base pairs long may enable improvements to gene targeting and genome editing efforts in bacteria and other types of cells.

There has certainly been ugly, right-wing hatred targeting Barack Obama.