Quotes About Targeting

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

When advertising is involved, you, the user, are the product.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Strategy 101 is about choices: You can't be all things to all people.

There was something chilling in the systematic rigor with which he had proceeded, from the targeting of the companies to the timing and stealth of his trades.

'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.

Based on his experience, he has come to believe that the drone program amounts to little more than death by unreliable metadata. People get hung up that there's a targeted list of people, he said. It's really like we're targeting a cell phone. We're not going after people – we're going after their phones, in the hopes that the person on the other end of that missile is the bad guy.

Jay-Z, he knows precisely who he's going for - 14-year-old white suburban girls.

I still think the fashion industry has a long way to go as far as self-awareness in the way it affects the people that it employs and targets. I do feel that there are marketing tactics in fashion that purposely instigate people to feel insecure in order to purchase a product to make themselves "better".

I think what actually works best is local-level individual targeting of key leadership nodes.

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don't do is more important than that which you actually do.

Directing visitors from pay-per-click advertising to your home page is one of the most basic errors and wastes of money in online marketing.

Everyone now knows that the woman was mentally unstable and desperate for attention. She set you up, targeted you. She admitted it.

If all we're doing is flinging words and emotions in all directions without any real consideration for the specific ways the enemy is targeting us and the promises of God that apply to us, we're mostly just wasting our time.

Congress must hold those responsible for unfairly targeting organizations based on their ideological views accountable.

It's a combination of targeting higher paying jobs in these growth areas and fostering closer cooperation with higher education; a rising tide that lifts all boats.

A lot of people who are marketing to girls are going to where they are, not to where they ought to be.

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

I think it is important that we are targeting HIV/AIDS resources into the communities where we're seeing the highest growth rates. That means education and prevention, particularly with young people.

[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet.

Every other predator has to rely on cunning, camouflage, trickiness, blindshots, selective targeting, stealth, and, most importantly, its prey's lack of awareness.

Over-the-horizon targeting implies that you have eyes on the target, you've got some form of boots on the ground or intelligence development capability that's on the ground, Allen said in a Middle East Institute discussion Sept. 16. We have none, we've basically given it up.