Quotes About Clarity

It made me wonder if the reasons our lives seem so muddled is because we keep walking into scenes in which we, along with the people around us, have no clear idea what we want.

The real voice is stiller and smaller and seems to know, without confusion, the difference between right and wrong and the subtle delineation between the beautiful and profane. It's not an agitated voice, but ever patient as though it approves a million false starts. The voice I am talking about is a deep water of calming wisdom.

Passion about nothing is like pouring gasoline in a car without wheels. It isn't going to lead anybody anywhere.

I had always suspected language was quite limited in its ability to communicate the intricate mysteries of truth.

Anybody who wants to get their way says that Jesus supports their view. But that isn't Jesus' fault.

In business, if we don't communicate clearly, we shrink.

The goal for our branding should be that every potential customer knows exactly where we want to take them:

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

And they should be able to answer these questions within five seconds of looking at our website or marketing material:

El plan crea claridad Los planes pueden adoptar las formas más variadas, pero todo plan eficaz hace una de estas dos cosas: o bien clarifica cómo puede alguien hacer negocios con nosotros, o bien elimina la sensación de riesgo que pueda experimentar alguien al considerar si invierte en nuestros productos o servicios. ¿Te acuerdas del mantra «Si confundes, pierdes»?

there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion. Having clear calls to action means customers aren't confused about the actions they need to take to do business with you.

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us. The StoryBrand tool we will use to create this path is called the plan.

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise. At no point should we be able to pause a movie and be unable to answer three questions: 1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

The more simple and predictable the communication, the easier it is for the brain to digest.

Tell Your Customer Everything They Get For some customers, the bottom line question

Be Specific. Be Visual. The biggest mistake people make when it comes to writing their value proposition is they aren't specific enough.

Does Your Header Pass the Grunt Test?

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

Stage 2: Enlightenment

Question 1: What Do You Offer?

financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

The most powerful tool any of us can use to magically open doors is a one-liner.

Porque al cerebro humano, sea de la región del mundo que sea, le atrae la claridad, y la confusión, en cambio, le produce rechazo.