Quotes About Clarity

Y, recuerda: los mensajes sencillos y claros que son relevantes para tus clientes producen ventas.

he also stopped using inside language like

Exercise Clearly explain how your customer will feel and what they get after you solve their problem.

A one-liner is a new and improved way to answer the question "What do you do?" It's more than a slogan or tagline; it's a single statement that helps people realize why they need your products or services.

HERE'S HOW TO CREATE YOUR ONE-LINER The one-liner is composed of three parts—the problem, the solution, and the result. Let's take a look at what you need to do to create a home run one-liner. The structure:

Example from the StoryBrand one-liner: When you clarify your message word starts to spread about your company and your business grows.

Never forget: if you confuse, you'll lose.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Commas are not your friend.

People don't buy the best products; they buy the products they can understand the fastest.

Focus on one or two success points and leave it at that.

Because nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

The Marketing Made Simple Checklist will show you the way.

Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do, so we've created a communication framework that helps people clarify their message. When you clarify your message, word starts to spread about your company and your business grows.

Even if we have the best product in the marketplace, we'll lose to an inferior product if our competitor's offer is communicated more clearly.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

How many sales are we missing out on because customers can't figure out what our offer is within five seconds of visiting our website?

nobody will listen to you if your message isn't clear

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

When we fail to define something our customer wants, we fail to open a story gap.

In your marketing copy, don't be cute, be clear.

Simplify your message and repeat it over and over using the same language and customers will finally figure out where you fit in their lives.

Keep the Plan Visually Simple

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.