Quotes About Clarity

The danger with using too many words is that your statement may open up too many story loops.

All experienced writers know the key to great writing isn't in what they say; it's in what they don't say. The more we cut out, the better the screenplay or book.

For clarity and brevity's sake, you'll have to choose the one most significant way your client's lives will improve, and trust that choosing one will be remembered while listing many would be forgotten.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

Don't Get Cute or Clever Cute and clever language is almost always the enemy of clarity. Clarity sells, while cute and clever confuse.

If you confuse, you'll lose.

When stating the solution to your customer's problem do three things:         ââ'¬Â¢  Connect the solution directly to the problem.         ââ'¬Â¢  Close the story loop.         ââ'¬Â¢  Avoid using cute and clever language as a substitute for clarity.

StoryBrand we have a mantra: "If you confuse, you'll lose.

Things to Consider         1.    Keep it simple.

Don't Be Passive-Aggressive

Let's say you're driving down the street and see a random company logo on a billboard with giant words that say "save time, save money." If you didn't know what the product did or what problem the product solved, would that mean anything to you? No!

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

4.    Do not try to explain everything you do for your customer in this section.

A good story takes a series of random events and distills them into the essence of what really matters.

Calls to action like "Learn more," "Find out about us," "Curious?" or "Our Process" are weak and confusing.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

Customers Will Not Move Into a Fog

The other company's site wasn't nearly as beautiful, but it dared to be clear. "If you're worried about a presentation, we can help you hit a grand slam." The truth is I was worried, and they spoke to my internal fear.

MARKETING MADE SIMPLE WILL CAUSE PEOPLE TO MEMORIZE YOUR OFFER

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us.

If the header of your website, the first words of your proposal, or even the first thing you say in a keynote is meant to pique curiosity, the next idea you communicate should answer the "but how.

La narrativa que sale de una empresa (y, de hecho, también la que circula internamente por ella) debe ser clara. En una historia, el público debe saber en todo momento quién es el héroe, lo que quiere el héroe, a quién tiene que derrotar el héroe para conseguir lo que quiere, la tragedia que se producirá si el héroe no gana y el acontecimiento maravilloso que se producirá en caso contrario.

anything that doesn't serve the plot has to go.

They will respect you for being honest. Having a "buy now" or "schedule a call" button on your website makes sure they always understand the kind of relationship you are inviting them into.