Quotes About Engagement

The devil tries so hard to get Christians to be religious. If he can sink a man's mind into habit, he will prevent his heart from engaging God.

It is a pretty good idea to make some noises when you are at a play.

This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don't care. Why? Because that information isn't helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind our cul-de-sac. So what do customers do when we blast a bunch of noise

Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.

Create reciprocity. I've never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely.

Just because a tagline sounds great or a picture on a website grabs the eye, that doesn't mean it helps us enter into our customers' story. In every line of copy we write, we're either serving the customer's story or descending into confusion; we're either making music or making noise.

And they should be able to answer these questions within five seconds of looking at our website or marketing material:

people can't live without a story, without a role to play.

Suddenly my life wasn't boring or meaningless. There was something I had to do in order to keep a bad thing from happening.

People do not want to be enlightened about you (get to know you more) unless they are curious about you (you have something that can help them survive), and until they are enlightened about how you can help them survive, they will never commit.

When I say, "one obvious button," I don't mean "only one button," but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page.

THE JOURNEY EVERY CUSTOMER TAKES

Order now •?Call today •?Schedule an appointment •?Register today •?Buy now

let's explore what we need to do to help a customer be more interested in a brand.

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member's e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we'd like customers to do: to make a purchase so we can help them solve their problem.

Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase.

Identifying our customers' problems deepens their interest in the story we are telling. Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

To do this, we must define the stakes. What's at stake in the customer's story if they do or do not choose to do business with us? If we've not defined the stakes, we've not made the story interesting.

It bears repeating. The more we talk about the problems our customers experience, the more interest they will have in our brand.

Identifying our customers' problems deepens their interest in the story we are telling.

The point is this: if you don't tell somebody how you can help them survive, they will set you aside—or worse, discard you.

When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive.

we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain.

If they don't, people will not listen.