Quotes About Engagement

How Do You Get Past a Person's Curiosity Filter?

if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

STORYBRAND PRINCIPLE ONE: THE CUSTOMER IS THE HERO, NOT YOUR BRAND.

The second mistake brands make is they cause their customers to burn too many calories in an effort to understand their offer.

Instead of telling your story, the first stage of your marketing plan should pique a customer's curiosity about how their own story could be made better.

Does Your Header Pass the Grunt Test?

nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be.

Could that caveman grunt the answer to these three questions:         1.    What do you offer?         2.    How will it make his customer life better?         3.    What does he need to do to buy it?

Is there a transitional call to action you can create that will grow your business? Are your direct calls to action clear and repeated often? If not, your customers likely don't know what you want them to do. Remember, people are drawn to clarity and away from confusion.

Everybody wants to be taken somewhere. If we don't tell people where we're taking them, they'll engage another brand.

Brands that position themselves as heroes unknowingly compete with their potential customers.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

By talking about the problems our customers face, we deepen their interest in everything we offer.

in a story, there are three levels of problems that work together to capture a reader's or a moviegoer's imagination.

If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.

mystorybrand.com

Remember, customers want to know where you can take them. Unless you identify something they want, it's doubtful they will listen.

After three more e-mails like this, our client included an e-mail that contained an offer and a call to action.

The danger with using too many words is that your statement may open up too many story loops.

The key here is to be direct. You don't want to be passive, because being passive communicates weakness. In this e-mail you are clearly making an offer. The formula might look like this:

4.  Call the customer to a direct action leading to a sale.

Is there a deeper story your brand contributes to? Can your products be positioned as tools your customers can use to fight back against something that ought not be?

what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace.

Branding affects how a customer feels about your brand, while marketing communicates a specific offer.