Quotes About Engagement

I'm talking about practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.

What steps do they need to take to do business with you? Spell out those steps, and it'll be as though you've paved a sidewalk through a field. More people will cross the field.

Story is the one thing that can hold a human being's attention for hours.

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

If we've positioned ourselves as the guide, our customers are already in a relationship with us. But making a purchase isn't a characteristic of a casual relationship; it's a characteristic of a commitment.

How much is a confusing message costing you every day? How many customers are bouncing from your website? How many people are ignoring your brand? How many customers are you losing to the competition?

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

when we explain what we do using a tiny short story, people pay attention.

Where there's no story, there's no engagement.

people don't read websites, they scan them.

The reality is when we try to sell passively, we communicate a lack of belief in our product.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Why? Because story is a trustworthy guide. And if there are not stakes in a story, there is no story.

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

we aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

So how do we get people to join our e-mail list? We offer them something valuable in return, something more valuable than the vague offer of a newsletter.

We definitely want to include negative stakes on our website, but don't overdo it. When we get too negative, our customers will begin to tune us out.

Many potential customers will simply scroll down to the video section without reading much of anything. For this reason, your video simply needs to repeat what's already been said.

4.  Free Samples:

5.  Live Events:

If we haven't identified what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.