Quotes About Engagement

You can only work exactly the same way, at the same pace, doing the same work for so long before monotony bites.

Motivation is pivotal to healthy lives and healthy companies. Make sure you're minding it.

If a worker's motivation is slumping, it's probably because the work is weakly defined or appears pointless, or because others on the team are acting like tools.

It makes no sense to tell everyone to look at you if you're not ready to be looked at yet.

Write to be read, don't write just to write.

Share information that's valuable and you'll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.

Teach and you'll form a bond you just don't get from traditional marketing tactics.

But the most fortunate companies have audiences. An audience can be your secret weapon.

If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction.

Ponte a buscar una audiencia para tu empresa desde el primer momento. Busca personas interesadas en lo que quieres decir. Y sé constante en la tarea.

They'll feel a bond with you and see you as human beings instead of a faceless company.

Hay algunas palabras que no deberían emplearse nunca en las empresas. Y no nos referimos a mierda o joder. Se trata de imprescindible, obligatorio, imposible, fácil, sencillamente, sólo y rápido. Son rayas rojas que si se cruzan crean malestar, sabotean las discusiones saludables y provocan retrasos en los proyectos.

Instead, call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That's how you'll get the best coverage.

Chat rooms are basically all-day meetings with an unknown set of participants and many different topics, all at once. They're basically virtual open offices running 24/7.

People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice.

Esta adicción no sólo es innecesaria, también es estúpida. Trabajar más horas no implica que estés más involucrado o que seas más productivo. Simplemente implica trabajar más horas.

the number one counter to distractions is interesting, fulfilling work.

Marketing is something everyone in your company is doing 24/7/365.

Marketing isn't just a few individual events. It's the sum total of everything you do.

Métete en tu producto y en todo lo que le rodea: en cómo se vende, cómo lo apoyas, como lo argumentas y cómo lo comercializas. Tus competidores nunca podrán tener ese tú en su producto.

You shouldn't expect the job to be someone's entire life—at least not if you want to keep them around for a long time.

The world has never been smaller and markets have never been more open. Don't be a cultural or geographical hermit.

Tener un contrincante te proporciona también una fantástica historia para contar a tus clientes. Tener una opinión marcada te hace destacar. La gente se anima cuando hay pelea. Toman partido. Los ánimos se encienden. Y esa es una forma estupenda de hacerse ver.

So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that's valuable and you'll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.