Quotes About Story

Human beings take action when their story challenges them to do so.

Somehow we realize that great stories are told in conflict, but we are unwilling to embrace the potential greatness of the story we are actually in.

STORYBRAND PRINCIPLE ONE: THE CUSTOMER IS THE HERO, NOT YOUR BRAND.

La recompensa que obtienes al vivir una historia nunca es tan grande como te la habías imaginado y el trabajo es más duro de lo que creíste en un principio. Recuerda que el propósito de una historia nunca es el final, sino tu carácter que se moldea con el arduo trabajo que realizas en la parte del medio.

The problem is the "hook" of a story, and if we don't identify our customers' problems, the story we are telling will fall flat.

I'd rather earn the money than win the lottery because there's no joy in a reward unless it comes at the end of a story

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.

mystorybrand.com

In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.

Most of us struggle with the opposite. We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

People love to have lived a great story, but few people like the work it takes to make it happen. But joy costs pain.

STORYBRAND PRINCIPLE THREE: CUSTOMERS AREN'T LOOKING FOR ANOTHER HERO; THEY'RE LOOKING FOR A GUIDE.

Story is similar to music. A good story takes a series of random events and distills them into the essence of what really matters.

When stating the solution to your customer's problem do three things:         ââ'¬Â¢  Connect the solution directly to the problem.         ââ'¬Â¢  Close the story loop.         ââ'¬Â¢  Avoid using cute and clever language as a substitute for clarity.

Never forget, we are not telling our story or even talking about our products. We are always inviting our customers on a journey in which their lives are made better through the use of our products.

It's true that while ambition creates fear, it also creates the story.

Financial Advisor: "A Plan for Your Retirement" College Alumni Association: "Leave a Meaningful Legacy" Fine-Dining Restaurant: "A Meal Everybody Will Remember" Real Estate Agent: "The Home You've Dreamed About" Bookstore: "A Story to Get Lost In" Breakfast Bars: "A Healthy Start to Your Day

2.    Use your name in the solution.

We are going to figure out your customers' story and place ourselves right smack in the middle of it.

You can see the arc of the questions naturally yields a transformation story.

A good story takes a series of random events and distills them into the essence of what really matters.

Y una vez que sabes lo que se requiere para que la historia de tu vida sea mejor, no tienes opción. Rehusarte a vivir una mejor historia sería como decidirte a morir, a deambular por la vida adormecido hasta que te mueras, y no es natural que uno quiera morirse.

STORYBRAND PRINCIPLE FOUR: CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.

If we really want our business to grow, we should position our products as the resolution to an external, internal, and philosophical problem and frame the "Buy Now" button as the action a customer must take to create closure in their story.