Quotes About Story

When we fail to define something our customer wants, we fail to open a story gap.

A hero needs somebody else to step into the story to tell them they're different, they're better. That somebody is the guide. That somebody is you.

If I have a hope, it's that God sat over the dark nothing and wrote you and me, specifically, into the story, and put us in with the sunset and the rainstorm as though to say, Enjoy your place in my story. The beauty of it means you matter, and you can create within it even as I have created you.

A good movie has memorable scenes, and so does a good life.

Every human being wakes up each morning and sees the world through the lens of a protagonist.

It's the crossing of that distance that makes the story work.

Una historia, en dos palabras A esto se reducen, «en dos palabras», prácticamente todas las historias que oyes o ves: un PERSONAJE que quiere algo se encuentra con un PROBLEMA que le impide conseguirlo. En el momento de máxima desesperación, aparece un GUÍA en su vida que le da un PLAN y LE LANZA UN LLAMAMIENTO A ACTUAR. Esa acción contribuye a evitar que FRACASE y, de hecho, acaba culminando en un ÉXITO. Y eso es todo

IF THE POINT of life is the same as the point of a story, the point of life is character transformation.

The point of a story is the character arc, the change.

Story is atomic. It is perpetual energy and can power a city. Story is the one thing that can hold a human being's attention for hours.

The only two motivations a hero has in a story are to escape something bad or experience something good.

It identifies a necessary ambition, defines challenges that are battling to keep us from achieving that ambition, and provides a plan to help us conquer those challenges. When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.

This is where most brands make a critical mistake. By assuming our customers only want to resolve external problems, we fail to engage the deeper story they're actually living. The truth is, the external problems we solve are causing frustrations in their lives and, just like in a story, it's those frustrations that are motivating them to call you.

The answer is no, at least not yet. Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps to our StoryBrand BrandScript.

The philosophical problem in a story is about something even larger than the story itself. It's about the question why. Why does this story matter in the overall epic of humanity?

place. I wondered whether a person could plan a story for his life and live it intentionally.

When we fail to define something our customer wants, we fail to open a story gap. When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution. Defining something our customer wants and featuring it in our marketing materials will open a story gap.

Until we've defined a specific desire and become known for helping people achieve it, we shouldn't add too many conflicting story gaps

And that's the thing you'll realize when you organize your life into the structure of story. You'll get a taste for one story and then want another, and then another, and the stories will build until you're living a kind of epic of risk and reward, and the whole thing will be molding you into the actual character whose roles you've been playing.

Why? Because story is a trustworthy guide. And if there are not stakes in a story, there is no story.

I could be judging unfairly, but all the people I've met who've really changed from unhealthy to healthy have a story, a story about hitting rock bottom, realizing what they were doing wrong, and radically changing the way they live so they don't repeat their mistakes. Characters only change when they live through a story.

And once you live a good story, you get a taste for a kind of meaning in life, and you can't go back to being normal; you can't go back to meaningless scenes stitched together by the forgettable thread of wasted time. The more practice stories I lived, the more I wanted an epic to climb inside of and see through till its end.

we aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

I pictured his daughter flipping through the channels of life, as it were, stopping on a story that seemed most compelling at the moment, a story that offered her something, anything, because people can't live without a story, without a role to play.