Quotes About Story

They talked about Noah and the ark because the story had animals in it. They failed to mention that this was when God massacred all of humanity.

Suffering, as absurd as it seemed, pointed to a greater story in which, if one would only construe himself as a character within, he could find fulfillment in his tragic role, knowing the plot was heading toward redemption.

Once you understand how story integrates with your brand message, you'll be able to create communication pieces (and even a brand strategy) that engages more customers and grows your business.

You can't go on without a story any longer than you can read a book about nothing.

The thing about writing a story, in real life and on paper, is half the effort is just figuring out what the story is going to be.

It's true that while ambition creates fear, it also creates the story. But it's a good trade, because as soon as you point toward a horizon, life no longer feels meaningless.

I don't mean to overstate what is yet unknown, but part of me believes when the story of earth is told, all that will be remembered is the truth we exchanged. The vulnerable moments The terrifying risk of love and the care we took to cultivate it. And all the rest , the distracting noises of insecurity and the flattery and the flashbulbs will flicker out like a turned-off television.

The thing about death is it reminds you the story we are telling has finality

The only two motivations a hero has in a story are to escape something bad or experience something good. Such is life.

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.

I knew all about story at this point, about how you have to create a character who wants something and overcomes conflict to get it.

I only say this about the children because I used to believe charming people were charming because they were charming, or confident people were confident because they were confident. But all this is, of course, circular. The truth is, we are all living out the character of the roles we have played in our stories.

Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.

Unless we identify something our customer wants, they will never feel invited into the story we are telling.

What makes these loglines complete and effective? Two things: imagination and intrigue. They summarize the movie in a way that a viewer can imagine the story, and they do so with enough intrigue that they make the reader want to watch the film.

I wondered whether a person could plan a story for his life and live it intentionally.

When we identify something our customer wants and communicate it simply, the story we are inviting them into is given definition and direction.

The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it is a sense-making mechanism.

When you define something your customer wants, the customer is invited to alter their story in your direction. If they see your brand as a trustworthy and reliable guide, they will likely engage.

Simply turning our focus to the customer and offering them a heroic role in a meaningful story is enough to radically change the way we talk about, and even do, business.

La gente siempre elegirá una historia que la ayude a sobrevivir y prosperar.

To understand the power of a story gap is to understand what compels a human brain toward a desire.

The guide must have this precise one-two punch of empathy and authority in order to move the hero and the story along. These are the characteristics the hero is looking for, and when she senses them, she knows she's found her guide.