Quotes from Chris Anderson

Inspiration can't be performed. It's an audience response to authenticity, courage, selfless work, and genuine wisdom.

It's true: free does tend to level the playing field between professionals and amateurs. As more people create content for nonmonetary reasons, the competition to those doing it for money grows. (As the employer of lots of professional journalists, I think about the relative roles of the amateurs and the pros all the time.)

Today, nuclear energy costs about the same as coal, which is to say that it didn't change the economics of electricity one bit.*

professional journalists who are seeing their jobs evaporate are typically those whose employers failed to find a new role in a world of abundant information. By and large, that means newspapers, which are an industry that will probably have to reinvent itself as dramatically as music labels. The top tier (the New York Times, Wall Street Journal, etc.) will probably shrink a bit, and the tier below that may be decimated.

1. If it's digital, sooner or later it's going to be free.

2. Atoms would like to be free, too, but they're not so pushy about it.

Commodity information (everybody gets the same version) wants to be free. Customized information (you get something unique and meaningful to you) wants to be expensive.

3. You can't stop free.

Every time a new technology enables more choice, whether it's the VCR or the Internet, consumers clamor for it. Choice is simply what we want and, apparently, what we've always wanted.

Netflix changed the economics of offering niches and, in doing so, reshaped our understanding about what people actually want to watch.

4. You can make money from free.

Rather than top-down innovation by some of the biggest companies in the world, we're seeing bottom-up innovation by countless individuals, including amateurs, entrepreneurs, and professionals.

5. Redefine your market.

6. Round down.

Variety is free: It costs no more to make every product different than to make them all the same. 2. Complexity is free: A minutely detailed product, with many fiddly little components, can be 3-D printed as cheaply as a plain block of plastic. The computer doesn't care how many calculations it has to do. 3. Flexibility is free: Changing a product after production has started just means changing the instruction code. The machines stay the same.

If you're troubled by the fact that 80/10 doesn't add up to 100, you've discovered the second confusing thing about the Rule. The 80 and the 20 are percentages of different things, and thus don't need to equal 100.

7. Sooner or later you will compete with free.

8. Embrace waste.

9. free makes other things more valuable.

Individualmente, ninguna de estas canciones es popular, pero hay tantas que colectivamente representan un mercado sustancial.

10. Manage for abundance, not scarcity.

También ha creado una plataforma de innovación, igual que el iPhone de Apple es una plataforma para desarrolladores de software independientes que construyen un negocio en torno a las aplicaciones propias que operan en el teléfono.

La mayor parte del dinero proviene de las ventas más pequeñas».

only peer production has the capacity to extend as far as the Long Tail can go.