Quotes from Chris Anderson

Internet simplemente permite llegar a más personas con un coste más bajo, y aumentar de manera eficaz la liquidez del mercado en la larga cola.

puede ser impreso en 3-D con el mismo coste que un simple bloque de plástico. Al ordenador no le importa cuántos cálculos ha de hacer. 3. La flexibilidad es gratuita. Para cambiar un producto una vez iniciada la producción, sólo se necesita cambiar el código de instrucciones. La máquina sigue siendo la misma.

One of the first mistakes budding Makers make when they start to sell their product is not charging enough. It's easy to see why, for all sorts of reasons. They want the product to be popular, and they know the lower the price, the more it will sell. Some may even feel that if the product was created with community volunteer help, it would be unseemly to charge more than it costs. Such thinking may be understandable, but it's wrong.

All forms of free boil down to variations of the same thing: shifting money around from product to product, person to person, between now and later, or into nonmonetary markets and back out again. Economists call these "cross-subsidies.

In the atoms economy, which is to say most of the stuff around us, things tend to get more expensive over time. But in the bits economy, which is the online world, things get cheaper. The atoms economy is inflationary, while the bits economy is deflationary.

Cross-subsidies are the essence of the phrase "there's no such thing as a free lunch." That means that one way or another the food must be paid for, if not by you directly then by someone else in whose interest it is to give you free food.

The labor arbitrage view of global trade, a model that goes back to the dawn of the First Industrial Revolution, assumes that manufacturing will always flow to low-cost countries. But the new automation view suggests that the advantages of cheap labor are shrinking while other factors—closeness to the ultimate consumer, transportation costs (including possible carbon taxes), flexibility, quality, and reliability—are rising.

For physical goods, the twentieth-century limits to choice were based on three distribution bottlenecks—you could only buy things that passed all of the three tests: 1. The products were popular enough for manufacturers to make. 2. The products were popular enough for retailers to carry. 3. The products were popular enough for you to find (via advertising or prominent placement in stores near you). As Amazon showed, the Web could help with the latter two, right out of the gate.

Washington les hizo caso. En abril de 2012 el presidente Obama incluyó la financiación colectiva en la Ley Jumpstart Our Business Startups (JOBS). Dicha ley facilita a las empresas pequeñas

En un mundo de infinitas opciones, el contexto —no el contenido— es el rey.

En los tres capítulos siguientes examinaremos con detalle estas nuevas oportunidades de nego cio.

Yet abundance is the driving force in all economic growth and change.

That is how one of the greatest astronomical discoveries of the twentieth century unfolded. A key theory explaining how the universe works was confirmed thanks to amateurs in New Zealand and Australia, a former amateur trying to turn professional in Chile, and professional physicists in the United States and Japan. When a scientific paper finally announced the discovery to the world, all of them shared authorship.

The urban theorist Jane Jacobs observed many years ago that huge cites create environments where small niches can flourish.

In "open-source" software, where anyone can contribute to a project, the mantra is "With enough eyes, all bugs are trivial." Likewise for astronomy: With enough eyes, we'll see the asteroid with our name on it—and early enough to do something about it.

There will always remain a division of labor between professionals and amateurs. But it may be more difficult to tell the two groups apart in the future.

O sea que, ya ve: la maquinaria industrial de los imperios de medios de comunicación más grandes del siglo XX transformada en una cosa que usted puede manejar desde su propio ordenador. Ayer las instalaciones informáticas más grandes del mundo trabajaban para el gobierno, las grandes empresas y los laboratorios de investigación. Hoy trabajan para usted. Esto ha sido lo que ha traído consigo el desktop.

Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what its told from a narrow range of experts and institutions.

We are entering an era of unprecedented choice. And thats a good thing.

Order it wrong and choice is oppressive; order it right and its liberating.

Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.

In a world of infinite choice, not context content is king.