Quotes from Chris Anderson

The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.

The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.

Never underestimate the power of a million amateurs with keys to the factory.

A Long Tail is just culture unfiltered by economic scarcity.

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

The first stage in a technology's advance is that it'll fall below a critical price. After it falls below a critical price, it will tend, if it's successful, to rise above a critical mass, a penetration.

And what's interesting about the hybrids taking off is you've now introduced electric motors to the automobile industry. It's the first radical change in automobile technology in 100 years.

And this is one way to do technology forecasting get a sense of where technology is, and then anticipate the next upturn.

as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.

When the tools of production are available to everyone, everyone becomes a producer.

For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching—a market response to inefficient distribution.

We're strange creatures, we humans. At one level, we just want to eat, drink, play, and acquire more stuff. But life on the hedonic treadmill is ultimately dissatisfying. A beautiful remedy is to hop off it and instead begin pursuing an idea that's bigger than you are.

Diamonds can be found anywhere.

The past ten years have been about discovering new ways to create, invent, and work together on the Web. The next ten years will be about applying those lessons to the real world.

A physical store cannot be reconfigured on the fly to cater to each customer based on his or her particular interests.

With the evolution of online retail, however, has come the revelation that being able to recategorize and rearrange products on the fly unlocks their real value.

In a world of infinite choice, context—not content—is king.

What entrepreneurs quickly learn is that they need to price their product at least 2.3 times its cost to allow for at least one 50 percent margin for them and another 50 percent margin for their retailers (1.5 × 1.5 = 2.25). That first 50 percent margin for the entrepreneur is really mostly covering the hidden costs of doing business at a scale that they hadn't thought of when they first started

Every field of knowledge is different, but they are all connected. And they often rhyme. This means that something in the way you describe your process may give me a crucial insight or catalyze a new thought in me. This is how ideas form when we spark off each other.

that country became a center for making mobile phone components and handsets. 5. The controller board is made in China because U.S. companies long ago transferred manufacture of printed circuit boards to Asia. 6. The lithium polymer battery is made in China because battery development and manufacturing migrated to China along with the development and manufacture of consumer electronics and notebook

Companies are full of bureaucracy, procedures, and approval processes, a structure designed to defend the integrity of the organization. Communities, on the other hand, form around shared interests and needs, and have no more process than they require. The community exists for the project, not to support the company in which the project resides.

Actualmente, el «lugar» cada vez importa menos en la fabricación: las ideas triunfan sobre la geografía.

This is the world of "peer production," the extraordinary Internet-enabled phenomenon of mass volunteerism and amateurism. We are at the dawn of an age where most producers in any domain are unpaid, and the main difference between them and their professional counterparts is simply the (shrinking) gap in the resources available to them to extend the ambition of their work. When the tools of production are available to everyone, everyone becomes a producer.