Quotes from Michael E. Gerber

The Model Will Provide Consistent Value to Your Customers, Employees, Suppliers, and Lenders, Beyond What They Expect

I would suggest that value is what people perceive it to be, and nothing more.

Documentation says, "This is how we do it here.

Said another way, the Entrepreneurial Model has less to do with what's done in a business and more to do with how it's done. The commodity isn't what's important—the way it's delivered is. When The Entrepreneur creates the model

What would best serve our customer here? How could I most easily give the customer what he wants while also maximizing profits for the company?

Your Strategic Objective is a very clear statement of what your business has to ultimately do for you to achieve your Primary Aim.

Little things that are meaningless from a practical point of view may have great emotional meaning through their symbolism. Images and colors are often great motivating forces.

They see the pattern, understand the order, experience the vision. Peter Drucker

Begin by quantifying everything related to how you do business. I mean everything.

The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business.

Charles Revson, the founder of Revlon and an extraordinarily successful entrepreneur, once said about his company: "In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope." The commodity is cosmetics; the product, hope.

commodity. Understanding the difference between the two is what creating a great business is all about. Charles Revson, the founder of Revlon and an extraordinarily successful entrepreneur, once said about his company: "In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope." The commodity is cosmetics; the product, hope.

The truth is, nobody's interested in the commodity. People buy feelings.

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put another way: How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.

if living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we're least prepared for it. Comfort makes cowards of us all.

How can I get my business to work, but without me? • How can I get my people to work, but without my constant interference? • How can I systematize my business in such a way that it could be replicated 5,000 times, so the 5,000th unit would run as smoothly as the first? • How can I own my business, and still be free of it? • How can I spend my time doing the work I love to do rather than the work I have to do?

The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That's your Primary Aim. And once you've created the script, all you need to do is make it come true. All

We can only change our lives and create a world of our own if we first understand how such a world is constructed, how it works, and the rules of the game.

How can I systematize my business in such a way that it could be replicated 5,000 times, so the 5,000th unit would run as smoothly as the first? • How can I own my business, and still be free of it? • How can I spend my time doing the work I love to do rather than the work I have to do?

Drastic change creates an estrangement from the self, and generates a need for a new birth of a new identity. And it perhaps depends on the way this need is satisfied whether the process of change runs smoothly or is attended with convulsions and explosions. Eric Hoffer The Temper of Our Time E

Freedom does not come automatically; it is achieved. And it is not gained in a single bound; it must be achieved each day. Rollo May

The game has to be real. You have to mean it. The game is a measure of you.

You might say that, while going to work on the business, people begin to realize that it is a powerful metaphor for going to work on their lives.