Quotes from Michael E. Gerber

Most business founders believe that the success of a business resides in the success of the product it sells.

The third says that the business is a place where everything we know how to do is tested by what we don't know how to do, and that the conflict between the two is what creates growth, what creates meaning.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

What the Manager was telling me, and what the Boss had told him, was that people—your people—do not simply want to work for exciting people. They want to work for people who have created a clearly defined structure for acting in the world. A structure through which they can test themselves and be tested. Such a structure is called a game.

Unfortunately, personalities, good feelings, goodwill, and luck aren't the only ingredients of a successful organization; alone, they are the recipe for chaos and disaster.

Sarah," I began softly, "if the Business Development Process were only about Orchestration, I would agree with you—it would be deadly. Absent a higher purpose, all habits are. Because that's all that Orchestration really is, Sarah: a habit. A way of doing something habitually.

Orchestration is the elimination of discretion, or choice, at the operating level of your business.

No hay buenas respuestas que duren para siempre.

The system runs the business. The people run the system.

I wonder' is the true work of the entrepreneurial personality." She tried to

The machine does much of what we used to do. The machine thinks for us. The machine has become, instead of a tool, the replacement of our minds. Use it (our minds) or lose it has become a reality today. And, since we are less inclined to use it, we are most definitely losing it. Our power to think is being rapidly deteriorated.

Comfort makes cowards of us all. And

In art, it thrives in the rarefied arena of the avant-garde. In business, The Entrepreneur is the innovator, the grand strategist, the creator of new methods

It happens to all of us, time and time again. Because we've been deluded into thinking we're really one person.

Yes, the simple truth about the greatest businesspeople I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world.

I believe that our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don't know, to see ourselves honestly, directly, and immediately.

The point is: your business is not your life.

In other words, pretend that you are going to franchise your business. (Note: I said pretend. I'm not saying that you should. That isn't the point here—unless, of course, you want it to be.)

Every year, over a million people in this country start a business of some sort. Statistics tell us that by the end of the first year at least 40 percent of them will be out of business.1

Your Business Development Program is the vehicle through which you can create your Franchise Prototype. The Program is composed of seven distinct steps: 1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

Value can be a word said at the door of the business as a customer leaves.

The Model Will Be Operated by People with the Lowest Possible Level of Skill

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put

3. The Model Will Stand Out as a Place of Impeccable Order