Quotes from Michael E. Gerber

The value of your Equity is directly proportional to how well your business works. And how well your business works is directly proportional to the effectiveness of the systems you have put into place, upon which the operation of your business depends.

The first standard of your Strategic Objective is money. Gross revenues. How big is your vision? How big will your company be when it's finally done? Will it be a $300,000 company? A million-dollar company? A $500-million company?

Orchestration really is, Sarah: a habit. A way of doing something habitually.

An Opportunity Worth Pursuing is a business that can fulfill the financial standards you've created for your Primary Aim and your Strategic Objective.

I believe it's true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.

The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the model will be documented in Operations Manuals. 5. The model will provide a uniformly predictable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code.

how successfully you can satisfy the emotional or perceived needs lurking there (your customers' psychographics).

Widget Makers, Inc. Organization Chart

Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.

And, if it's true what Don Juan said in Tales of Power, that "The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse

The greatest businesspeople I've met are determined to get it right no matter what the cost. And by getting it right, I'm not just talking about the business. I mean that there is something uplifting, some vision, some higher end in sight that "getting it right" would serve. An ethical certainty, a moral principle, a universal truth.

Don't you see? If your business depends on you, you don't own a business—you have a job.

How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent. How can I create an expert system rather than hire one?

Entrepreneurship is, first of all, the power to create.

form is only a beginning. It is the combination of feelings and a function; shapes and things that come to one in connection with the discoveries made as one goes into the wood that pull it together and give meaning to form. James Krenov A Cabinetmaker's Notebook

Las empresas existen sólo porque la gente quiere que existan.

you'll know that your business is destined to grow, and that once it does your job is going to be significantly different. For now, that's all you need.

En su siguiente (o primera) visita a un Starbucks, a una tienda Apple, a una oficina de FedEx o a una empresa similar, rétese a descubrir cómo interactúan los seis elementos de la matriz visual: color, forma, escala, orden, detalle e información.

Where the business is the product, how the business interacts with the consumer is more important than what it sells.

Drastic change creates an estrangement from the self, and generates a need for a new birth of a new identity.

They go to work on their lives, not just in their lives.

LA PERSPECTIVA E-MYTH El conocimiento y la conciencia son similares en sus esferas respectivas. El uno se encuentra en el centro intelectual; la otra, en el centro emocional. El conocimiento es saber. La conciencia es sentir. MAURICE NICOLL Comentarios psicológicos

La mayoría de las empresas consideran que las personas son un problema.

And what I hear you saying is that it is this identification with my business, my Technician's need to see the business as nothing more or less than me, that is causing me all the pain I'm feeling, all the frustration I experience going to work every day. My belief that, if I'm good, the business will be. That if I work hard enough, the business will succeed.